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The Rise of Malört, an Unexpected Midwest princess

nytimes.com

21–30 of 152 posts

Re: The Rise of Malört, an Unexpected Midwest princess

#21

I like it fine, it doesn't taste especially unusual among other herbal bitter liquors, a category I like. It's not the best (or as expensive as the best! they can get pricey), but it's not the worst, it's a fine drink. The NYT story above mostly stayed away from how it's become known as like "the worst drink ever" or something, something you drink as a kind of challenge rather than that it's enjoyable. I've suspected…

If you like Fernet?

Re: The Rise of Malört, an Unexpected Midwest princess

#23
post #8

> It is also, in five words, the unofficial liquor of Chicago No, it's a meme that hipsters have somehow latched onto because the Chicago aesthetic seems to be popular now. If a native Chicagoan tells you that you have to have a shot of Malort when you're at the bar because it's the "unofficial liquor of Chicago" - they're pulling a prank. It's somehow lasted a century as a prank you pull on your buddies who don't dr…

I've seen it used more often as an initiation if someone has recently moved to Chicago. You welcome them to the city with a "Chicago Handshake" which is Old Style beer and a shot of Malort.

Re: The Rise of Malört, an Unexpected Midwest princess

#25

I like it fine, it doesn't taste especially unusual among other herbal bitter liquors, a category I like. It's not the best (or as expensive as the best! they can get pricey), but it's not the worst, it's a fine drink. The NYT story above mostly stayed away from how it's become known as like "the worst drink ever" or something, something you drink as a kind of challenge rather than that it's enjoyable. I've suspected…

What are some other liquors in its category? Because it's much higher proof and lower sugar content than the bitter liquors people drink more or less unmixed.

There are probably some similarly high proof amaros out there but they're pretty rare even within that category and an american would probably only encounter them mixed into a cocktail if even then. Fernet branca sure but that's much less bitter. Malort is actually very unusual compared to campari, or suze or something along those lines. Much more bitter, more alcoholic and less sweet than the norm for these drinks.

Re: The Rise of Malört, an Unexpected Midwest princess

#26
post #7

Ok, Malört is the name of an alcoholic beverage. It is unclear to me why a liquid would be called a "princess" but maybe it reflects the jargon of aficionados. Malört was introduced in Chicago in the 1930s and was long produced by the Carl Jeppson Company. In 2018, as its last employee was retiring, the brand and company name were sold to CH Distillery of Chicago's Pilsen neighborhood. Jeppson's Malört is named after…

It's a reference to the Chappell Roan album "The Rise and Fall of a Midwest Princess" which has been a smash hit this summer.

Re: The Rise of Malört, an Unexpected Midwest princess

#27
post #5
post #3

The only thing I know about Malört is that tptacek enjoys complaining about Malört, so I'm looking forward to learning even more about that one thing.

I think that it's unpleasant, but found that its reputation is greatly exaggerated. There are much worse liquors available if that's your jam.

By far the worst tasting thing I've had was Norwegian moonshine.

Re: The Rise of Malört, an Unexpected Midwest princess

#28

I like it fine, it doesn't taste especially unusual among other herbal bitter liquors, a category I like. It's not the best (or as expensive as the best! they can get pricey), but it's not the worst, it's a fine drink. The NYT story above mostly stayed away from how it's become known as like "the worst drink ever" or something, something you drink as a kind of challenge rather than that it's enjoyable. I've suspected…

Their social media accounts at least absolutely lean into the "worst drink ever" reputation.

Re: The Rise of Malört, an Unexpected Midwest princess

#30
post #3

The only thing I know about Malört is that tptacek enjoys complaining about Malört, so I'm looking forward to learning even more about that one thing.

My first thought exactly! I have never heard of Malört outside of the cryptography/security industry, where offering it is seemingly used as a hazing ritual.
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