21–30 of 31 posts
Is there any way that a small ad buyer (a few hundred thousand dollars a month) can participate in the auctions directly, bidding in real time rather than going through a middleman that does the work for him (which is what LeanMarket seems to do)?
I think what you really want is a good dsp that will help you leverage your first party data; maybe look at triggit?
Is there any way that a small ad buyer (a few hundred thousand dollars a month) can participate in the auctions directly, bidding in real time rather than going through a middleman that does the work for him (which is what LeanMarket seems to do)?
So you don't have to go thru "enterprise sales people" to get onboarded, does that means the company can't afford ad review? If they allow rich media for every one with 2cents, i can't think of a better platform to distribute malware.
How is this different from AdWords?
One core component of RTB is the separation of supply and demand. This is different than the ad network model where a central hub connects the buyers and sellers who all work with the network. This "central hub" approach is true of AdWords; you can buy traffic from AdSense publishers through AdWords and no one else.
Through LeanMarket, you can buy impressions from publishers who sell through Google, Microsoft, Admeld, Rubicon, or PubMatic--none of whom LeanMarket has a direct relationship with.
Judging the by the screenshots, it looks like a pretty clean interface. It really surprises me how convoluted RTB UI's are when it's really not a complicated workflow.
Great job, very impressive! There's a lot of potential in this space...
Earlier quoted context omitted.
I wondered the same thing. Maybe just block Flash totally and only allow HTML5 for rich media stuff? Other than that, I think it looks like a great idea (love the name) and could have a decent chance of going somewhere (assuming enough small biz firms are sophisticated enough to use it). Edit: or maybe the plan is that the ad exchanges (e.g. Rubicon) do the vetting, since they're in-between leanmarket and the publish…
Haven't touched ad servers for a while but do most ad serving platforms correctly track HTML 5 rich media? I know most of them are setup to correctly hook into Flash (Actionscript) and be able to automatically catch plays, replays, hovers, and other actions.
For richmedia, the publisher (website owner) just accepts to serve a Javascript snipped, which most of the time request more Javascript from places the publisher has no control whatsoever. And it has to be inlined on the page because that script uses document.write like crazy.
because of that, the script has total control of the page.
That's why there's no rich media in most free email providers. Yahoo is the only one but they render the ad in an crossdomain iframe and force the ad to behave via a richmedia api
Such great domain name. Kudos!
Interesting. I'm wondering how this will differentiate from companies like SiteScout, which provide the same basic service. If the optimization engine is just that good, I'm definitely going to push more of my budget to it.
It's true that the vast majority of demand-side platforms are bidding on the same impressions, so the differentiation really comes from technology, service, and usability. For example, the main component of building a campaign on SiteScout is scrolling through a really long list of websites and entering individual CPM bids. Between LeanMarket's slick category-targeting UI and auto-optimization, I think we handle this…
Is there any way that a small ad buyer (a few hundred thousand dollars a month) can participate in the auctions directly, bidding in real time rather than going through a middleman that does the work for him (which is what LeanMarket seems to do)?