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From the insights tab, with a date range of the past year, the state where the second most ad money was spent was California (after Pennsylvania). California is not even close to being a swing state, afaik?
Interesting to compare the top ads when sorting "Amount spent: high to low" and "Number of times shown: high to low". Political ads from 4 years ago appear to have been shown many more times for much less cost. This year's ads seem considerably more expensive while also reaching a smaller audience.
Am I reading this wrong or does it seem like the majority of these are for Harris/Democrats?
In Norway it's forbidden with political ads on TV . Reasoning being that live images can have a huge influence, while also possibly being inflammatory and dumb down the debate. But main reason mainly is that it would give those with enough money to afford these "expensive tv ads" a leg up. However, this law hasn't been updated in decades. So it's still only TV ads that's illegal. So it feels like a quite arbitrary re…
From the insights tab, with a date range of the past year, the state where the second most ad money was spent was California (after Pennsylvania). California is not even close to being a swing state, afaik?
As usual, XKCD (can’t find the comic) - https://x.com/xkcd/status/1339348000750104576?lang=en
Interesting to compare the top ads when sorting "Amount spent: high to low" and "Number of times shown: high to low". Political ads from 4 years ago appear to have been shown many more times for much less cost. This year's ads seem considerably more expensive while also reaching a smaller audience.
Inflation is part of that.
Interesting to compare the top ads when sorting "Amount spent: high to low" and "Number of times shown: high to low". Political ads from 4 years ago appear to have been shown many more times for much less cost. This year's ads seem considerably more expensive while also reaching a smaller audience.
From the insights tab, with a date range of the past year, the state where the second most ad money was spent was California (after Pennsylvania). California is not even close to being a swing state, afaik?
Seperately, it brings potential as a source of funding to spend elsewhere specifically because some of the national questions aren't really open. If you are confident in the ROI, you can run ads there to drive fundraising -- especially early on -- and then spend those raised funds in contested elections elsewhere.
The same dynamic happens in soundly "red" markets, although that may not be apparent in this dataset because of the specific demographics of Google advertising.
From the insights tab, with a date range of the past year, the state where the second most ad money was spent was California (after Pennsylvania). California is not even close to being a swing state, afaik?
Also interesting, the New York Times is the most viewed ad of this election season, having been seen 10M+ times.
It appears the only true winners of US presidential election mania are Google and the Media.