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WP Engine sent “cease and desist” letter to Automattic

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Re: WP Engine sent “cease and desist” letter to Automattic

#21
post #7

Without additional context the letter does read as persuasive. Is there significant additional context? Having looked at Matt's comments in the speech I'm not seeing any actual substance of what's wrong with WP Engine.

It’s kind of perverse of Matt considering: A. He accuses “WP Engine” for being confusing branding. He literally owns WordPress.com; which confuses tens of thousands of people on a daily basis. (“Are you on the WordPress login page?” “I swear that I am!”) B. He complains about the post revisions not being limitless. But until recently, WordPress.com had a limit of 25. C. If post revisions matter, surely plugins matter…

Have you taken a look at wpengine.com? The name WordPress is everywhere with them declaring they are "The most trusted WordPress platform", "The Most Trusted WordPress Tech Company", "[WordPress's] #1 managed provider" and that "WP Engine is the #1 platform for WordPress". The WP Engine C&D insists they're allowed to use 'WP' (as you echo) but the dispute could be partly related to this broader marketing, which possibly creates confusion (a court will likely have to decide).

Edit: To your first point, Automattic, who originally registered the trademark, apparently has a license from the trademark owner (the Foundation) to use the mark (at least for that domain). https://wordpress.org/book/2015/11/the-wordpress-foundation/ WP Engine, by their own admission, does not have a license. It also seems odd to call Matt perverse in what seems to be a trademark dispute without any acknowledgment that he is the inventor of the software, as such the founder of the community, that his friend Christine Tremoulet coined the name, and that his company originally registered the trademark.

Re: WP Engine sent “cease and desist” letter to Automattic

#24
post #21

Earlier quoted context omitted.

It’s kind of perverse of Matt considering: A. He accuses “WP Engine” for being confusing branding. He literally owns WordPress.com; which confuses tens of thousands of people on a daily basis. (“Are you on the WordPress login page?” “I swear that I am!”) B. He complains about the post revisions not being limitless. But until recently, WordPress.com had a limit of 25. C. If post revisions matter, surely plugins matter…

Have you taken a look at wpengine.com? The name WordPress is everywhere with them declaring they are "The most trusted WordPress platform", "The Most Trusted WordPress Tech Company", "[WordPress's] #1 managed provider" and that "WP Engine is the #1 platform for WordPress". The WP Engine C&D insists they're allowed to use 'WP' (as you echo) but the dispute could be partly related to this broader marketing, which possi…

WordPress’s own trademark policy states:

> For example, a consulting company can describe its business as “123 Web Services, offering WordPress consulting for small businesses,” but cannot call its business “The WordPress Consulting Company.” Similarly, a business related to WordPress themes can describe itself as “XYZ Themes, the world’s best WordPress themes,” but cannot call itself “The WordPress Theme Portal.”

If WordPress specifically says that using the tagline “the world’s best WordPress themes” is okay, it’s hard to show anything WP Engine has done as being unacceptable.

https://wordpressfoundation.org/trademark-policy/

Edit, because I’m responding too fast or some nonsense: That’s an interesting point; but if that were true, Matt should have used that as his argument, after sending a polite letter first explaining that was going too far. This did not happen; and considering Matt was on their podcast and didn’t give a darn until lately, it appears to not be a real problem.

Re: WP Engine sent “cease and desist” letter to Automattic

#28
post #21

Earlier quoted context omitted.

Have you taken a look at wpengine.com? The name WordPress is everywhere with them declaring they are "The most trusted WordPress platform", "The Most Trusted WordPress Tech Company", "[WordPress's] #1 managed provider" and that "WP Engine is the #1 platform for WordPress". The WP Engine C&D insists they're allowed to use 'WP' (as you echo) but the dispute could be partly related to this broader marketing, which possi…

WordPress’s own trademark policy states: > For example, a consulting company can describe its business as “123 Web Services, offering WordPress consulting for small businesses,” but cannot call its business “The WordPress Consulting Company.” Similarly, a business related to WordPress themes can describe itself as “XYZ Themes, the world’s best WordPress themes,” but cannot call itself “The WordPress Theme Portal.” If…

The paragraph prior:

>All other WordPress-related businesses or projects can use the WordPress name and logo to refer to and explain their services, but they cannot use them as part of a product, project, service, domain name, or company name and they cannot use them in any way that suggests an affiliation with or endorsement by the WordPress Foundation or the WordPress open source project.

At https://wpengine.com/plans/ they appear to offer a product/service titled/branded "Essential WordPress" with others to choose from being "Core WordPress" or "Enterprise WordPress". (mirror: https://web.archive.org/web/20240921160743/https://wpengine....)

Re: WP Engine sent “cease and desist” letter to Automattic

#29

Earlier quoted context omitted.

I wonder to what extent that can be attributed to its ubiquity versus its quality. I've never worked with WordPress. For example, I notice that most of the automated "attacks" on my server are WordPress related. Is its defect rate significantly higher than other systems', or is it just that if you're going fishing you should bait for the most common fish? PHP and Apache come up a lot too.

It's like any other system designed to be used by people that are not technically savvy. Lots of things have default values that are not sane. That's why the script kiddies hit every server they can with known defaults and vulns. Otherwise, it's like any other publicly facing internet server in that it takes maintenance with patches and updates and being informed on what you're running and changes being made. So beca…

I've had an interview last week for a company doing WordPress stuff, and their tech lead, computer science guy, said their next project was a monitoring tool running unit tests in production to understand the health of the app

It's not only the non-tech-savvy, even CS guys become trash when they go too close to WP

Re: WP Engine sent “cease and desist” letter to Automattic

#30
post #4

> Automattic CEO and WordPress co-creator Matt Mullenweg unleashed a scathing attack on a rival firm this week, calling WP Engine a “cancer to WordPress.” In my experience, WordPress itself could be called a Cancer to the Web. The amount of new clients I've picked up who needed help rescuing broken and malware ridden WordPress sites is... well, it's more than I'd like as I really do not enjoy WordPress LOL

I personally don't like block themes.

Similar experience here. Poorly documented and inflexible.
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