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How to succeed in MrBeast production (Leaked PDF)

simonwillison.net

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Re: How to succeed in MrBeast production (Leaked PDF)

#21

Post by worldsayshi »

agos wrote: post #19
hypeatei wrote: post #6

So basically: Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube) The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine Y…

people who work in marketing/growth are already saying that influencer marketer rates have steeply declined. we can only hope!

Here's to hoping but that could be caused by a number of things. High interest rates for example might make companies unwilling to invest in some types of marketing.

Re: How to succeed in MrBeast production (Leaked PDF)

#22

Post by hypeatei »

j_maffe wrote: post #9
hypeatei wrote: post #6

So basically: Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube) The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine Y…

How does it fall under the definition of a bubble? Sure, view counts contribute to more views. But that's not the main retention mechanism of these videos.

I see it as a bubble because they don't have to pay anything to host or publish content even though there is a cost there (storage, streaming, etc..) so they're essentially hoping that YT can keep providing a free service with ads even if they're running at a loss.

It's not clear if YouTube is specifically profitable, because Alphabet only separates revenue, not profit. But, I would imagine they're not running huge margins or even at a loss given their recent crackdown on ad-blockers and Google's overall fight against them with things like manifest V3.

Re: How to succeed in MrBeast production (Leaked PDF)

#24

Post by hnpolicestate »

hypeatei wrote: post #6

So basically: Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube) The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine Y…

Ever see Dhar Mann brainrot videos? I don't see it going anywhere. It's a big reason why films aren't good anymore. Content producers cater to the intellectual tastes of their respective societies. Long story short, we get what we deserve. Long live Criterion Collection for the handful of us who abstain from mass produced trash.

Re: How to succeed in MrBeast production (Leaked PDF)

#25

Post by smcl »

smsm42 wrote: post #10

> “I Spent 50 Hours In Ketchup” > In general the more extreme the better. I may be sounding like "get off my lawn" guy right now but should there be some realization that these people are a cultural analogue of if not heroin than at least cigarettes? They are making a good living from making things objectively worse in a society by tickling the base instincts of the addicts. I am not calling for government interventi…

Maybe more "old man yells at cloud" but I am kinda with you in thinking it's trash. The thing is that every generation has had its own equivalent swill for kids, this one is no different. His channel won't last, there's too much baggage around it, but it'll get replaced with something equally trashy.

Re: How to succeed in MrBeast production (Leaked PDF)

#26

Post by hypeatei »

userbinator wrote: post #18
hypeatei wrote: post #6

So basically: Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube) The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine Y…

These influencers' accounts are certainly not inactive.

No, but the cracks are starting to show. My point is that YT may go down the same path and get stingy with video storage.

Re: How to succeed in MrBeast production (Leaked PDF)

#27

Post by KPGv2 »

hnpolicestate wrote: post #24
hypeatei wrote: post #6

So basically: Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube) The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine Y…

Ever see Dhar Mann brainrot videos? I don't see it going anywhere. It's a big reason why films aren't good anymore. Content producers cater to the intellectual tastes of their respective societies. Long story short, we get what we deserve. Long live Criterion Collection for the handful of us who abstain from mass produced trash.

There's plenty of good film and TV out there, and you don't even have to look hard to find it. I find this attitude to not just elitist but lazy and ignorant.

Re: How to succeed in MrBeast production (Leaked PDF)

#28

Post by mrkramer »

hypeatei wrote: post #6

So basically: Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube) The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine Y…

Crazy ideas and sensationalism usually works in the showbiz and in the media industry. This is just applied to YouTube or in another words: Old wine in new bottle.

Re: How to succeed in MrBeast production (Leaked PDF)

#29

Post by KPGv2 »

tmoertel wrote: post #11

From the referenced doc: > CTR is basically how many people see our thumbnail in their feeds divided by how many that click it. That's actually 1/CTR. Another example of math fluency not being required for success at the top.

whether you're looking for CTR on one end of the continuum or 1/CTR on the other end of the spectrum, you're looking at the same thing, just without understanding what one word means
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