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'Megalopolis' trailer's fake critic quotes were AI-generated

variety.com

21–30 of 57 posts

Re: 'Megalopolis' trailer's fake critic quotes were AI-generated

#21
GoDaddy has advertised, on TV, generative AI for social media comment creation as a part of their website services.

Faking your reviews with AI is not a good idea. The makers of Megalopolis got caught, and you could too. Their efforts to spin and deny won't reverse the damage.

Don't use AI for this. Don't even do this the old fashioned way!

Re: 'Megalopolis' trailer's fake critic quotes were AI-generated

#22
post #6

Was just talking with a microbiology researcher yesterday about ChatGPT. They use it for helping to write code for analyzing their lab data and they were surprised I said it's likely to lead them astray at times, especially if they don't know the code well enough to spot the errors it might generate. Despite my PhD being in NLP, they still seemed incredulous at my assertion. I truly think the general public have not…

I think there's a certain level of denial involved in this as well. There is a category of person who really wants AI to become a Big Life-Changing Thing. Maybe they are older and remember the early iPhone or the heady days of home computing in the 90s. Or maybe they are young and just eager to be part of the next big thing. Or they're lazy/busy and eager to avoid the hard work of editing/proofreading/revising. Or they think they are smarter than everyone else, and that the caveats only apply to regular people, but not them. In any case, there ends up being a kind of emotional attachment to the AI usage, which gets in the way of them considering evidence that it can be unreliable.

(This phenomenon is not unique to AI, it shows up in all areas of life.)

Re: 'Megalopolis' trailer's fake critic quotes were AI-generated

#23
post #18

What is with people treating LLMs like a search engine? All of this could have been avoided by just using Google.

> All of this could have been avoided by just using Google. Unfortunately no, Google's results are now polluted with AI generated content, and Google search itself generates results with AI. It hasn't been possible to trust the results of any search engine since around 2020.

What he means is that if you search for "Diminished by its artsiness" + "Pauline Kael" you won't find any results (except for ones related to this news story).

Google is polluted with AI generated content but not this specific bit of AI generated content.

Re: 'Megalopolis' trailer's fake critic quotes were AI-generated

#24
post #4

> Sources tell Variety it was not Lionsgate or Egan’s intention to fabricate quotes, but was an error in properly vetting and fact-checking the phrases provided by the consultant On the one hand, it's surprising that none of the people involved in creating, publishing, and marketing this trailer raised an eyebrow. I don't know much about film history but I raised an eyebrow. And presumably, it took MANY people to mak…

I suspect all involved were aware of what was going on, and outsourcing the work to a consultant provides plausible deniability/a fall guy. This is not the first time in the history of film marketing that fake reviews have been used. [1] [1] https://en.wikipedia.org/wiki/David_Manning_(fictitious_writ...

Nah, that assumes everyone was paying attention and was perfectly coordinated in a stupid pointless effort that was bound to fail.

It's a lot easier to believe the official explanation. Which is that someone typed in a prompt like "what are some quotes from famous movie reviewers that were negative about francis ford coppola's films?" and just copy-pasted the output without understanding that LLMs can make things up. And everyone who should've caught it was lazy or just simply didn't second guess the work that was done fifteen steps prior in the pipeline.

Re: 'Megalopolis' trailer's fake critic quotes were AI-generated

#25
post #4

> Sources tell Variety it was not Lionsgate or Egan’s intention to fabricate quotes, but was an error in properly vetting and fact-checking the phrases provided by the consultant On the one hand, it's surprising that none of the people involved in creating, publishing, and marketing this trailer raised an eyebrow. I don't know much about film history but I raised an eyebrow. And presumably, it took MANY people to mak…

I suspect all involved were aware of what was going on, and outsourcing the work to a consultant provides plausible deniability/a fall guy. This is not the first time in the history of film marketing that fake reviews have been used. [1] [1] https://en.wikipedia.org/wiki/David_Manning_(fictitious_writ...

What a great example of how AI is changing the world. Back then, people committed the act and Sony faced consequences. Today, some limp apology will get thrown onto the "sorry the AI got it wrong" pile and it will be forgotten with no consequences.

Re: 'Megalopolis' trailer's fake critic quotes were AI-generated

#26
post #10
post #6

Was just talking with a microbiology researcher yesterday about ChatGPT. They use it for helping to write code for analyzing their lab data and they were surprised I said it's likely to lead them astray at times, especially if they don't know the code well enough to spot the errors it might generate. Despite my PhD being in NLP, they still seemed incredulous at my assertion. I truly think the general public have not…

>I wonder how long until that fact becomes commonplace. When it starts killing enough people to make the news.

I'm calling it now; people will be informed of the mistakes AI makes when the first "fake news" story pops up that has inaccuracies due to ai analysis of data. Then it will be all downhill from there.

Re: 'Megalopolis' trailer's fake critic quotes were AI-generated

#27
post #21

GoDaddy has advertised, on TV, generative AI for social media comment creation as a part of their website services. Faking your reviews with AI is not a good idea. The makers of Megalopolis got caught, and you could too. Their efforts to spin and deny won't reverse the damage. Don't use AI for this. Don't even do this the old fashioned way!

The solution is not to get caught -- use a good-enough AI, put some human comments in (don't make it all AI-driven), and don't make it too unbelievably good.

Re: 'Megalopolis' trailer's fake critic quotes were AI-generated

#28
post #21

GoDaddy has advertised, on TV, generative AI for social media comment creation as a part of their website services. Faking your reviews with AI is not a good idea. The makers of Megalopolis got caught, and you could too. Their efforts to spin and deny won't reverse the damage. Don't use AI for this. Don't even do this the old fashioned way!

>Faking your reviews with AI is not a good idea. The makers of Megalopolis got caught, and you could too. Their efforts to spin and deny won't reverse the damage.

Let's see if anyone is talking about this in two weeks. Attention spans are so short, all you have to do is ride it out for a little bit.

Re: 'Megalopolis' trailer's fake critic quotes were AI-generated

#29
post #21

GoDaddy has advertised, on TV, generative AI for social media comment creation as a part of their website services. Faking your reviews with AI is not a good idea. The makers of Megalopolis got caught, and you could too. Their efforts to spin and deny won't reverse the damage. Don't use AI for this. Don't even do this the old fashioned way!

Is it really a bad idea? Is getting caught a bad outcome? Will this hurt their revenue at all?

This is somewhat conspiratorial, but I think it's a deliberate enshittification strategy. Do something that's currently considered beyond the pale, accept some temporary reputation damage, walk it back. Then quietly and gradually start working your way up to doing increasingly bad things, and people will be OK with that, because at least it's not the really bad thing you did that one time. Eventually, the thing that was once beyond the pale is now the normal.

Re: 'Megalopolis' trailer's fake critic quotes were AI-generated

#30
post #26
post #10

Earlier quoted context omitted.

>I wonder how long until that fact becomes commonplace. When it starts killing enough people to make the news.

I'm calling it now; people will be informed of the mistakes AI makes when the first "fake news" story pops up that has inaccuracies due to ai analysis of data. Then it will be all downhill from there.

when it becomes a crime of misrepresentation, to call it AI when it is not AI but just a piece of code like any other.
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