Earlier quoted context omitted.
Nobody in this thread has said the book is racist. The question was whether you can see the motivation of retitling from a publishers (or for that matter booksellers) perspective. If you want people to buy the book, the old name is a turn off whether the content is raciest or not.
> If you want people to buy the book, the old name is a turn off whether the content is raciest or not. This depends on the audience. For some people it is a turn off to adopt the title to a woke zeitgeist.
But it is not just about people buying the book knowing it changed, or buying it because it changed. It’s about coming across a title like that cold, without knowing any context. (Remember: the aspiration of a publisher is always to have the book become more popular with new formerly uninterested audiences). It’s an empirical question whether that title will do better than a retitle but my money is on the title without the most fraught words in the English language on the cover.