Because they are designed to make finding/matching people impossible. Match group should be torched to the ground with their exec team tied up inside.
This is true and you're right to say it. However much like other problematic software products in the attention economy, I don't know that there's really a solution. By definition: if a dating app (assuming it isn't a hookup one anyway) is doing it's job, it will lose two users with every "success" it achieves. Which means success for the user and success for the company are not just different, they are opposed. An a…
There is a sense that people have gotten fed up with dating apps, here are two articles on it:
https://www.theatlantic.com/technology/archive/2024/04/datin...
https://www.nytimes.com/2024/03/12/business/dating-apps-tind...
It's pretty clear here that a huge opportunity exists because here is a fundamental human need. Match and Bumble might not be able to meet it because they are trapped by their business model (see Clayton Christensen's theory of disruptive innovation) and have a lot of accumulated ill will.
I think AI is a factor in the burnout, the fact is that ChatGPT or Microsoft Copilot can do a lot better at ingratiating people than most of us, if the average person used a chatbot as their wingman and they'd probably do better. Personally I ask Copilot for advice on this sort of thing a lot, the act of putting my thoughts into words is helpful, the advice is as good as you'd get from a lot of people, and it feels good.
You can see this as a hellscape of profiles that look like they were written by ChatGPT and endless spam and fraud like Ashley Madison but with today's NLP a site could get a lot of insight into people's behavior and put some structure in. Right now I am trying to deepen a relationship and practicing doing little nice things for people because I don't have good habits in this area -- if a dating site is going to be successful people need to have a P.M.A. and need to be cultivating behaviors and attitudes that are helpful in relationships. Something like that could benefit you even if you don't get a match but if you do get a match is going to multiply the value you get from it.