I'm curious about Square's reaction to this. It seems like people could literally start paying with Facebook at restaurants and bars. Now the charges are just part of the monthly phone bill instead of a monthly credit card bill. For that matter I wonder what implications this could have for credit card companies. Anyone know if, say, AT&T pays the same charge for accepting credit cards as small merchants?
What FB is offering here is carrier billing. Short term, paying with FB for physical goods (eg. in restaurants, bars) is an unlikely outcome because carrier billing involves giving up an enormous percentage of the transaction to the carriers. In the U.S., carrier billing typically involves yielding a 40 - 50% margin to the carriers. In Europe, the percentages are lower -- carrier billing is a more mature market there…
Facebook Launches Simple Mobile Payments
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Re: Facebook Launches Simple Mobile Payments
#22I'm curious about Square's reaction to this. It seems like people could literally start paying with Facebook at restaurants and bars. Now the charges are just part of the monthly phone bill instead of a monthly credit card bill. For that matter I wonder what implications this could have for credit card companies. Anyone know if, say, AT&T pays the same charge for accepting credit cards as small merchants?
This is so far from Square's current offering that I doubt it raised a single eye-brow.
Re: Facebook Launches Simple Mobile Payments
#23Earlier quoted context omitted.
Generally it's to avoid credit card charges that cuts into the margins of micro-transactions.
Whether the stored value is called "dollars" or "credits" would have no bearing on credit card charges.
Re: Facebook Launches Simple Mobile Payments
#24It will be really interesting if this gets approved for the iOS app store, as it's in flagrant violation of the "must use iTunes payments for in-app purchases" rule. But what's Apple to do — no Facebook on iPhone? That would be insane.
Not a fan of the trend, but I suppose it does unify the user experience.
Re: Facebook Launches Simple Mobile Payments
#25I wonder how Apple will react to that. They're pretty keen on banning apps that don't give them 30% of in app purchases. If Apple doesn't reject this they will have some explaining to do.
Re: Facebook Launches Simple Mobile Payments
#26> The goal is to make it much easier to pay for in-app purchases. It is well known that the more steps users have to go through to verify payment information on a mobile device, the more likely they are to abandon that purchase halfway through the process. I wonder how Apple will react to that. They're pretty keen on banning apps that don't give them 30% of in app purchases. If Apple doesn't reject this they will hav…
What happens is that Mark calls Tim, their people meet, and a bunch of lawyers write up a contract that the rest of us will never see.
Re: Facebook Launches Simple Mobile Payments
#27Earlier quoted context omitted.
Whether the stored value is called "dollars" or "credits" would have no bearing on credit card charges.
It does when there are per transaction fees. 1x $10 has a lot less fees than 10x $1.
Re: Facebook Launches Simple Mobile Payments
#28> The goal is to make it much easier to pay for in-app purchases. It is well known that the more steps users have to go through to verify payment information on a mobile device, the more likely they are to abandon that purchase halfway through the process. I wonder how Apple will react to that. They're pretty keen on banning apps that don't give them 30% of in app purchases. If Apple doesn't reject this they will hav…
Re: Facebook Launches Simple Mobile Payments
#29Earlier quoted context omitted.
Whether the stored value is called "dollars" or "credits" would have no bearing on credit card charges.
It does when there are per transaction fees. 1x $10 has a lot less fees than 10x $1.
Re: Facebook Launches Simple Mobile Payments
#30Earlier quoted context omitted.
This is so far from Square's current offering that I doubt it raised a single eye-brow.
Paying with Facebook could cut-out the credit card part of paying for things. Square is probably interested in that at least long-term.