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Roku patent invents a way to show ads over anything you plug into your TV

arstechnica.com

21–30 of 35 posts

Re: Roku patent invents a way to show ads over anything you plug into your TV

#21

Why stop there? Require all users to agree to a chip implant that injects ads into users’ consciousness.

I vaguely recall a news article about some company, I want to say Apple but I'm not sure, patenting a process to use the camera to track your eyes to verify you're actually watching an ad to make them truly unskippable.

Re: Roku patent invents a way to show ads over anything you plug into your TV

#22

Earlier quoted context omitted.

Patents are useful for warning people in advance that they should divest of the Roku platform.

Why? Presumably Roku will now be able to subsidize the cost of the TV hardware with ad revenue. The TVs should be cheaper. They might even start giving them away. A lot of people won't care about the ads and will like paying less for a TV. Those who don't, can buy another brand.

While I can agree that ads are needed as a way to fund some platforms like YouTube and twitch, I also bet that unless your a big creator that its probably better of to just have a "sponsored" part of the video like LTT does....sure he makes ad revenue but those world of war sponsorships have defiantly kept more small creators afloat and they can be more "loose" in say swearing or covering sensitive topics without constant worry of offending ad companies.

That said I love and hate smart TV's. My family has one and while the YouTube ads are so long iv considered buying a cheap scb so I can run newpipe....its the shitty UI that really annoys me. The lack of apps... Etc

This hardware is just a really big screen with a basic super cheap computer in it....hell a raspberry pi 3 b+ has better hardware and software.

Many if they could standardized the dam ecosystem, we would have semi decent apps. And I wish they would stop dismounting the TV's constantly, like I know your not even breaking even on the manufacturing cost bro....so just charge the real price and make a decent product that let's me run jellyfin. If that's to hard just sell the screen and the minipc as a bundle

Re: Roku patent invents a way to show ads over anything you plug into your TV

#23

Roku makes me so sad. They had a product I really enjoyed using and admired them for making. Then slowly over the years they keep becoming more intrusive with their ads and more invasive with their data/privacy practices. My first Roku didn't need any sort of account, you just plugged it in and went. Now you have to register an account and I'm sure they are tracking everything I watch. They blanket the home screen wi…

They had no recurring revenue and compete against Amazon and Google on hardware.

Re: Roku patent invents a way to show ads over anything you plug into your TV

#24

So glad to hear that one company has secured exclusive rights to this technology, ensuring that no other company can do this to us. (Of course, Roku could license this technology to other companies, but that licensing fee would make it marginally less profitable for companies to do advertise in this way.)

I wonder if there's actually a market for that. Donate to a non-profit that hires dystopian fiction authors to patent the technology in their stories, wait 500ms for some jackass to try to implement the dystopia, sue them for damages and enjoin them from continuing to do it. Donate half the proceeds to the EFF and use the other half to file more dystopian patents.

A philanthropic patent troll? Intriguing.

Re: Roku patent invents a way to show ads over anything you plug into your TV

#25
I’ve personally experienced something like this as I use a 43 inch Roku TV as a display. I initially connected it to the wifi to see the features available, but factory reset it after I got a popup type image displayed when it was plugged in as a monitor for my PC.

Re: Roku patent invents a way to show ads over anything you plug into your TV

#26

Roku makes me so sad. They had a product I really enjoyed using and admired them for making. Then slowly over the years they keep becoming more intrusive with their ads and more invasive with their data/privacy practices. My first Roku didn't need any sort of account, you just plugged it in and went. Now you have to register an account and I'm sure they are tracking everything I watch. They blanket the home screen wi…

They had no recurring revenue and compete against Amazon and Google on hardware.

Roku takes a cut from apps that you use.

Re: Roku patent invents a way to show ads over anything you plug into your TV

#27

Earlier quoted context omitted.

I wonder if there's actually a market for that. Donate to a non-profit that hires dystopian fiction authors to patent the technology in their stories, wait 500ms for some jackass to try to implement the dystopia, sue them for damages and enjoin them from continuing to do it. Donate half the proceeds to the EFF and use the other half to file more dystopian patents.

A philanthropic patent troll? Intriguing.

Call it the Torment Nexus Foundation.

Re: Roku patent invents a way to show ads over anything you plug into your TV

#28

Been theorizing something similar (but in reverse), the purpose being to mute the TV when ad breaks occur (I watched too much football (American) last season and the ads are just the worst). The system would be trained to recognize the bumpers, score graphics, and lack of announcer voices to enable mute, then reverse the same to unmute. Obviously this is all much easier said than done, but every time I see that "I go…

Smart TVs certainly have the hardware capability to do this already. Many already run content detection. It's purely a problem of will and software. I never understood why there is no open source smart TV firmware.

Re: Roku patent invents a way to show ads over anything you plug into your TV

#29

Roku makes me so sad. They had a product I really enjoyed using and admired them for making. Then slowly over the years they keep becoming more intrusive with their ads and more invasive with their data/privacy practices. My first Roku didn't need any sort of account, you just plugged it in and went. Now you have to register an account and I'm sure they are tracking everything I watch. They blanket the home screen wi…

So you just sit there and take it? I don't see why people allow this behavior and treatment from companies, especially when there is a shift in direction. If people kee buying, they will never stop selling.

Re: Roku patent invents a way to show ads over anything you plug into your TV

#30

Been theorizing something similar (but in reverse), the purpose being to mute the TV when ad breaks occur (I watched too much football (American) last season and the ads are just the worst). The system would be trained to recognize the bumpers, score graphics, and lack of announcer voices to enable mute, then reverse the same to unmute. Obviously this is all much easier said than done, but every time I see that "I go…

Black screen detection and audio cues are often used to detect commercials. With sports it should be even easier, since ads don't look like the field or court the athletes play on.

Personally I think it might also be easier to convert the audio to your own close captions in more real time and higher quality ( and better than what the broadcast typically gives you) and leave the sound on low. I like the crowd noise and the announcers, but I also like my sanity more.

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