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Brave launches Search Ads in key markets after successful test phase
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Re: Brave launches Search Ads in key markets after successful test phase
#22Why would you even use brave? You want to view advertisements just use Chrome. If you don't there's Firefox and ublock origin.
ublock origin works on chrome
Re: Brave launches Search Ads in key markets after successful test phase
#23Re: Brave launches Search Ads in key markets after successful test phase
#24So, Brave is now tossed onto the enshitification pile?
Recommended replacement?
Re: Brave launches Search Ads in key markets after successful test phase
#25Earlier quoted context omitted.
1 - The initial idea to create Brave was to allow users to view ads and get paid for their attention. 2 - They've been caught replacing affiliate links with their own. Based on that information what does your instinct tell you?
Point #2 is false. Brave partnered with a few crypto exchanges. The issue (which is on GitHub) was a bug in the URL auto suggestion feature of the chromium browser. Instead of suggesting the links, it was replacing them ONLY ON THOSE 2-3 CRYPTO WEBSITES. The bug was fixed before it became news. It was fixed on day 1 of the report.
Your defense was to mention that they were tied up in crypto?
Maybe it's just me, but it really devalues a product when there is a crypto association.
Re: Brave launches Search Ads in key markets after successful test phase
#26Why would you even use brave? You want to view advertisements just use Chrome. If you don't there's Firefox and ublock origin.
its a one-click stop for most people. Though all I can think of is:
"All ads are bad, block them... except for mine."
Re: Brave launches Search Ads in key markets after successful test phase
#27So, Brave is now tossed onto the enshitification pile? Recommended replacement?
Firefox.
Re: Brave launches Search Ads in key markets after successful test phase
#28Earlier quoted context omitted.
Advertising is potentially useful, it's the scale that's a problem. https://www.youtube.com/watch?v=XPGgTy5YJ-g Like, "Every inch of the new park is covered in sponsor branding" is a problem, but "I had no idea that a store selling towels opened in our town" is also a problem. These are both advertising, at some point you cross from "I didn't know about that, thanks" to "Just fuck off already" and that's too much adv…
The other purpose of the ad is to keep the product top of mind. Those bubbles-and-ice ads aren't to introduce you to the concept but to remind you that you want one - now.
Sure, there are a lot of potential rationales offered for more and more, and more advertising. But when I looked into it, awareness was literally the only one with clear statistical evidence that independent researchers had gone yeah, that actually works. If you don't tell any customers your product exists, that's definitely not going to help sell more. Story checks out. Beyond that? I haven't seen the evidence.
Obviously the guy at the TV network is not going to tell Jim from Ad Co. that it's futile to advertise Pepsi because everybody knows about Pepsi. And Jim isn't going tell Pepsi's Head of Marketing that it's futile to spend money with Ad Co. because Pepsi makes up a noticeable part of Jim's annual sales bonus. The Head of Marketing would no longer have a job if they stopped advertising, so no fear they will spontaneously realise. All of them will prefer to make up stories for why it makes sense to spend more and more and more on advertising, because they all benefit. But does it actually work?
Re: Brave launches Search Ads in key markets after successful test phase
#29Why would you even use brave? You want to view advertisements just use Chrome. If you don't there's Firefox and ublock origin.
It’s one of the few options (the only other being Orion afaik) that you can natively block ads from the browser on iOS. The other solutions like firefox/chrome/safari have to go through the declarative content blocking API since you can’t install Chrome/Firefox plugins.