> intractable problems with quality and fulfillment
• Re: fulfillment — why not ask Etsy sellers to pre-stock everything that's not made-to-order into fulfillment centers like Amazon's? And, in fact, to send anything that is made-to-order to a fulfillment center first, where it'll be inspected, re-wrapped and re-shipped by the fulfillment center — with the buyer's card only having a hold, not a charge, on it until the seller's goods are inspected by the fulfillment center as good? (In other words: turn the process into a goods-for-money mediated escrow.)
• Re: quality / drop-shipping — I feel like a lot of this could by solved just through simple semi-automated verification. Require for a product to be listed, for the seller to upload a video of themselves making the thing. Then pass those videos to MTurk workers to evaluate them for tricks.
> Etsy has every reason in the world to want to get away from small sellers and move to high volume manufacturers
Except that... that's their whole niche.
Specifically, 90% of Etsy's value at this point is in the market of buyers they have slowly marketed and engaged and cultivated brand recognition with over decades — and those buyers are people looking for low-volume goods. They don't want to buy high-volume goods from Etsy. That's not the association they've been painstakingly educated to have.
If Etsy wanted to get into Amazon's business, they'd have to create a new brand to do it with, because that's just not the business that people associate with the Etsy brand. And that would mean starting from scratch.