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Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

hollywoodreporter.com

21–23 of 23 posts

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#21

Earlier quoted context omitted.

> It bugged me seeing all those nice things being destroyed. That was my reaction too. The destruction. Also bothered by how sloppy/messy it all was. It reminded me of those horror films/TV where an atrocity is being committed and they play a cutesy song. I felt sad at the end. I wouldn't have traded all those things (life, real memories) for a single computing thingy (where we do not engage life but watch others).

Were any of those objects real?

> Were any of those objects real?

It appears that your feelings were hurt for some reason that escapes me. I do not know how to respond to that.

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#22

Earlier quoted context omitted.

Were any of those objects real?

> Were any of those objects real? It appears that your feelings were hurt for some reason that escapes me. I do not know how to respond to that.

Odd response. They were asking if it was CGI.

To me it looks like a combo of CGI bits and real bits.

Re: Apple's New iPad Ad, "Crush": Who Thought This Was a Good Idea?

#23
post #22

Earlier quoted context omitted.

> Were any of those objects real? It appears that your feelings were hurt for some reason that escapes me. I do not know how to respond to that.

Odd response. They were asking if it was CGI. To me it looks like a combo of CGI bits and real bits.

> Odd response. They were asking if it was CGI.

> To me it looks like a combo of CGI bits and real bits.

On second look, it's entirely possible that they were asking that... I had read so many really defensive comments on other sites from Apple users about this ad, that when I saw this comment, it felt really snarky to me.

Your comment made me reevaluate it from a different perspective. It's like a night and day difference. So odd that I no longer see the snark. It seems like an honest question now.

Thanks for this.

To /u/pockybum522, sorry about that. Sometimes when the brain is exposed to a bunch of negativity, it begins to filter in a defensive way. I'm usually on guard for that. I failed this time.

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