Google rival Tuta complains to EU tech regulators about de-ranking

That’s a great point, but not the point that GP was making. I’d like to learn more about the inherent domain sharing security problem they ranted about.

Edit: This public issue seems to imply they have a way to mark system/admin emails: https://github.com/tutao/tutanota/issues/6708

They’ve been de-ranked because their website hits all the “SEO optimized” red flags that Google are now downranking for.

Pages like “Outlook vs Tuta Mail” “Gmail vs Tuta mail”, “Yahoo vs Tuta Mail”. All with the same rephrased taking points about their product. Then each of those talking points has its own dedicated page, just saying the same thing over and over again.

Want a better rank? Remove all this SEO crap, leave up the parts customers actually want.

These pages, and more on the Tuta website, are a blatant example of SEO spam. Thousands of words long, all rephrasing the same talking points and SEO keywords. No real customer is going to read thousands of words of rephrased crap.

They even admit as much in the blogpost: “We have no idea why Google is no longer showing our website for thousands of keywords that we used to rank for in the past.” Juicing your ranking with SEO spam littered with “keywords” is now penalized in Google ranking. They would rank better by removing 90% of “content” on their website.

Ah yes, good reminder, it also causes IT hell.

If you register an AD tenant, you can associate an domain with it, when you do this. It means all your windows accounts are also

something@domain.com

instead of the azure default of

something@tenantname.onmicrosoft.com

It is 100% optional to associate a domain and an explicit action. This to me means they are using the domain on azure for Windows AD.

Now why is this bad?

Well, Microsoft has two types of accounts "Personal" and "Work/School" accounts. You can create "Personal" accounts against any email address/domain. However, once you register an Azure AD Tenant, the default is to disable registering further personal accounts. The goal is to avoid corporate users leaking work documents to personal non-managed accounts. There is also an option to force merge any existing personal accounts at the verified corporate domain into work accounts.

Say tutanota, being the geniuses they are disabled the setting that turns off personal account for their verified domain.

Well those IT guys will now have completely worthless audit logs because there'll be constant failed logins from people accidentally selecting "work/school accounts" in the login screen when asked what type of account it is. Not to mention you'll have the reverse of employees accidentally creating personal accounts because some microsoft prompts are weird and may refuse to offer work/school as a login option.

That was always a lie. Always. Exact quotes were often disregarded, and even sometimes still aliased. What exists for precision is "verbatim", which was added after some bonehead a Google decided that the + operator, such as +needthisprecisely, was conflicting with "Google Plus" searches.

So they deprecated the + operator, and started blathering on about how quotes did "the same thing", which it never did, and never has!

If you want terms to appear as typed, the closest thing to the old + is "verbatim" under "tools" after a search. Verbatim was added back in, after people howled at the loss of the + operator.

Note the + referenced:

https://web.archive.org/web/20040202021515/http://www.google...

You can see that in 2004, Google never aliased terms, the ~ operator was for that.

(Everyone used + for "always include this", for any needed word, for almost 15 years before Google removed it.)