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Apple's risky bet on CarPlay

theturnsignalblog.com

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Re: Apple's risky bet on CarPlay

#21

Post by daanvr »

the_snooze wrote: post #6
mannyv wrote: post #4

CarPlay mostly works, and although it has issues it's definitely user-focused. CarPlay doesn't prevent car makers from tracking vehicle activity. In the end, consumers don't give a shit about the in-vehicle infotainment. It sucks, or it's AA/CarPlay. The first generation of iDrive showed that rich people people will buy cars in spite of the in-car stuff. In fact, most car infotainment sucks, yet people still buy cars…

>Control over what, exactly? Planned obsolesence. Without proper CarPlay/AA integration, car manufacturers get to decide when those whiz-bang infotainment features stop working. You'd have to replace the whole car to get those features back instead of just buying a new phone.

For me, the fact that it updates with your phone every year is a game-changer! The end of those bad user interfaces.

Re: Apple's risky bet on CarPlay

#22

Post by m463 »

the_snooze wrote: post #6
mannyv wrote: post #4

CarPlay mostly works, and although it has issues it's definitely user-focused. CarPlay doesn't prevent car makers from tracking vehicle activity. In the end, consumers don't give a shit about the in-vehicle infotainment. It sucks, or it's AA/CarPlay. The first generation of iDrive showed that rich people people will buy cars in spite of the in-car stuff. In fact, most car infotainment sucks, yet people still buy cars…

>Control over what, exactly? Planned obsolesence. Without proper CarPlay/AA integration, car manufacturers get to decide when those whiz-bang infotainment features stop working. You'd have to replace the whole car to get those features back instead of just buying a new phone.

come on. It is AOL of cars.

This isn't "we're going to deprecate your car, buy a new one". People will buy them anyway.

It is "You're going to pay for AOL, even though we have the internet"

And when you sell your car, some other dumb schmuck will buy it used and sign up for AOL-of-cars.

Re: Apple's risky bet on CarPlay

#23

Post by leovander »

mannyv wrote: post #4

CarPlay mostly works, and although it has issues it's definitely user-focused. CarPlay doesn't prevent car makers from tracking vehicle activity. In the end, consumers don't give a shit about the in-vehicle infotainment. It sucks, or it's AA/CarPlay. The first generation of iDrive showed that rich people people will buy cars in spite of the in-car stuff. In fact, most car infotainment sucks, yet people still buy cars…

Top of my head, most car makers aren't rolling their own. It's either off the shelf with some white labeling or they buy it from another care manufacturer. i.e. Mazda default infotainment can be found in some Toyotas

Re: Apple's risky bet on CarPlay

#24

Post by albumen »

StephenSmith wrote: post #12

If you're in the market for a new-to-you car, then I recommend looking at the model years where they switch from wired car-play to wireless car-play and buying the previous model-year. Typically this difference of one model-year can add thousands to the cost of the vehicle, especially because wireless car-play is so coveted. The experience of wireless is fantastic, but is it worth several thousand dollars? Maybe, but…

When I looked into this previously, the delay seemed pretty significant, not just upon auto connect. Can you recommend your dongle?

Re: Apple's risky bet on CarPlay

#25

Post by moduspol »

mannyv wrote: post #4

CarPlay mostly works, and although it has issues it's definitely user-focused. CarPlay doesn't prevent car makers from tracking vehicle activity. In the end, consumers don't give a shit about the in-vehicle infotainment. It sucks, or it's AA/CarPlay. The first generation of iDrive showed that rich people people will buy cars in spite of the in-car stuff. In fact, most car infotainment sucks, yet people still buy cars…

I mean, theoretically they could make money by selling additional services. Tesla sells "Premium Connectivity" for ~$10/mo, though it might be against the license agreements traditional manufacturers have with dealers to sell enhancements directly to the consumer.

IMO it's more about control over the user experience. You don't want your customers' UX to be dependent on the whims of Apple or Google, because now you're implicitly building a long-term dependency with a third party that may not be acting in your interests in the future. You're moving closer toward a future where the vehicle becomes commoditized, and now you have more trouble differentiating from competitors. And keep in mind: it's only very recently that the "Apple car" project was cancelled.

That said, traditional automakers are also famous (or infamous?) for sourcing tons of components (including infotainment systems) from the same parts manufacturers. But I guess at least that retains the ability to pivot and use it as a point of differentiation in the future.

Re: Apple's risky bet on CarPlay

#26

Post by gmadsen »

xyst wrote: post #17

I used to be fascinated with Apple but I no longer want anything to do with them. I could care less if my car has Apple or android auto at this point. I would rip it out immediately if it had one. Any always on connectivity would be removed. Car manufacturers are increasingly selling off your private data and leveraging all of these technology upgrades you paid for to do it. As soon as the car is connected to the int…

kind of funny a back up camera is now considered a "dumb" car feature

Re: Apple's risky bet on CarPlay

#27

Post by izacus »

xyst wrote: post #17

I used to be fascinated with Apple but I no longer want anything to do with them. I could care less if my car has Apple or android auto at this point. I would rip it out immediately if it had one. Any always on connectivity would be removed. Car manufacturers are increasingly selling off your private data and leveraging all of these technology upgrades you paid for to do it. As soon as the car is connected to the int…

CarPlay and Android Auto run on your phone and outright prevent the car manufacturer access to data (they only expose the video and audio streams). Whatever data selling is going on it utterly disconnected from those technologie.

So what exactly are you ranting about here? Why this rant when you don't seem to know what those technologies are?

Re: Apple's risky bet on CarPlay

#28

Post by daanvr »

How significant is the demand for advanced infotainment systems like CarPlay 2 among consumers? Are there market studies or consumer surveys indicating that buyers would prioritize "CarPlay 2" capabilities when purchasing new vehicles?

Re: Apple's risky bet on CarPlay

#29

Post by definitelyauser »

StephenSmith wrote: post #12

If you're in the market for a new-to-you car, then I recommend looking at the model years where they switch from wired car-play to wireless car-play and buying the previous model-year. Typically this difference of one model-year can add thousands to the cost of the vehicle, especially because wireless car-play is so coveted. The experience of wireless is fantastic, but is it worth several thousand dollars? Maybe, but…

I've tried a few dongles and have had nothing but bad experiences.

"Kinda works" for a while, with a noticeable delay when changing songs etc.

Actually pondering replacing the infotainment system itself to get wireless airplay.

Re: Apple's risky bet on CarPlay

#30

Post by m463 »

roughly wrote: post #18

Something that stuck out to me in the article: > There used to be a big difference in driving characteristics and technology between premium and budget brands. Compared to a Volkswagen, a BMW used to have a more powerful engine, better handling, and comfort features like seat-heating and cruise control. However, a Volkswagen Golf now has similar tech as a BMW and with the transition to EVs, drivetrains and handling w…

I think it is just global manufacturing. Plus a little bit of feature parity.

It seems maybe tesla is the one fighting it. I think the original model S used steering wheel stalks from mercedes?

Now they do so many things themselves (or don't do in case of stalks), to the point of making their own chips for the machine learning stuff.

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