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MKBHDs for Everything

stratechery.com

21–30 of 227 posts

Re: MKBHDs for Everything

#21
I really like MKBHD's videos, but he should've picked a different title for the video.

Frankly, I feel it did way more damage to him than what he did to Aipin or Fisker, which were already universally panned.

Re: MKBHDs for Everything

#22
post #13

Earlier quoted context omitted.

>The only argument against MKBHD could be the YouTube title he chose. I clicked through to that Vassallo guy's twitter and that is exactly the argument he is making. He isn't defending the product, which he admitted he has never actually used. He isn't defending the company. He isn't even arguing against a single thing said in the body of the video. He is solely objecting to the title for being "sensationalized" as i…

Clickbait titles are part of the medium of YouTube and any regular user will recognize it as such. And frankly, having watched the review, I can easily believe this is literally the worst product he’s ever reviewed; it’s a product that costs as much as a smartphone that does a tiny subset of what any smartphone already does, extremely poorly. But let’s talk about the clickbait. The full title of the video is, “The Wo…

[deleted]

Re: MKBHDs for Everything

#23
post #9

The Humane couple were interviewed on “How I Built This” last month. The interview has the “I worked at Apple” vibe because both husband and wife did work at Apple. https://podcasts.apple.com/us/podcast/how-i-built-this-with-...

They were copying the Apple playbook without actually having the history and reputation to back it up, which made them look ridiculous. On their first announcement video the first thing they tell you is that the device comes in a few colors. This strategy might make sense for a product with which you're familiarized, but this is supposed to be a new product category without any prior history. If you're going to intro…

I think they missed some of the more important pages in the Apple playbook. Imagine someone presenting Steve Jobs with this product and claiming that it was ready to be released to the public.

Re: MKBHDs for Everything

#24
post #13

The only argument against MKBHD could be the YouTube title he chose. But if a "company" with many hundreds of people can't handle a title and goes under, it never deserved to exist.

>The only argument against MKBHD could be the YouTube title he chose. I clicked through to that Vassallo guy's twitter and that is exactly the argument he is making. He isn't defending the product, which he admitted he has never actually used. He isn't defending the company. He isn't even arguing against a single thing said in the body of the video. He is solely objecting to the title for being "sensationalized" as i…

That's a pretty bizarre take on Vassallo's part. I have no idea what kind of ethics he's thinking of. Or whose character is being attacked.

And even wilder to me was this bit: "If a single person can affect the stock price of a company, we usually restrict what they can say or when. MK should be cognizant of the unconstrained power he has (for now)."

That's just wildly untrue. For example, John Carreyrou absolutely destroyed Theranos. Nobody restricts what he says in the sense Vassallo appears to mean here. Indeed, the Wall Street Journal is successful as a business precisely because their journalists see getting the truth to their readers as core to their jobs.

Re: MKBHDs for Everything

#25

Earlier quoted context omitted.

One thing that is missed is that Marques is careful about what he reviews. 99% of the junk that companies release he/his team simply won't waste time on. So the title is probably true.

>> One thing that is missed is that Marques is careful about what he reviews. He is and he isn't. If he feels something is not worth it, he'll tell you. Like the crypto phone: "This is a Crypto Phone. Don’t Buy It." with a photo of him face palming: https://youtu.be/hRSMJGs0YMg?si=_sD9MA7JLeDbI0f1 And who can forgot the famous "Escobar Folding Phone"? https://youtu.be/O8FJSjy3bXA?si=nfAe9tZniafBwDmc And the follow up…

these aren't great buys but they're still better than the wearable device

Re: MKBHDs for Everything

#26

The problem is nobody is saying the product is good. I remember when the iPhone was launched. Many people hated it but there were also millions who loved it. If your product has only haters, then ya, your product sucks. The CEO also has a strange, what comes off as egotistical "I worked at Apple" vibe which is very off-putting. Maybe he didn't listen to feedback etc to make the product better? Also who funds these th…

Agree. I don't get what's driving folks comparing this to the iPhone launch. Apples and oranges.

The iPhone launch had people screaming and cheering in a room.

People were also begging Apple to make an iPhone for years before it was even announced. There were fan mockups.

Apple only made it when the engineering had caught up with the vision.

Re: MKBHDs for Everything

#27

The only argument against MKBHD could be the YouTube title he chose. But if a "company" with many hundreds of people can't handle a title and goes under, it never deserved to exist.

By the time MKBHD is dunking on your product, your company has already made a significant number of errors along the way. Enough to sink you if you’re still working in the proving grounds.

There were also tons of other tech reviewers calling the product junk before his video.

The problem isn’t that a reviewer called it junk. The problem is the product is junk.

Re: MKBHDs for Everything

#28
post #9

The Humane couple were interviewed on “How I Built This” last month. The interview has the “I worked at Apple” vibe because both husband and wife did work at Apple. https://podcasts.apple.com/us/podcast/how-i-built-this-with-...

> The interview has the “I worked at Apple” vibe

Is this a well-known meme? or just the general vibe of the Apple Store, calling the employees "geniuses", etc

Re: MKBHDs for Everything

#29
Just want to point out that I saw the headlines from the Verve bashing the Humane AI pin as universally terrible before I saw MKBHD’s video. He’s far from the only person with a giant megaphone bashing this device. Dave2d has even suggested he thinks these devices are a scam before they even came out as they essentially avoided reviewers and didn’t allow anyone to purchase the devices.
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