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TwitchAdSolutions – Blocking Twitch Ads

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21–30 of 118 posts

Re: TwitchAdSolutions – Blocking Twitch Ads

#22
post #2

It's incredible how much effort Twitch puts into bypassing adblockers, compared to how little effort they put into actually selling ad space. At any given time they have maybe 2 or 3 different ads in rotation, and they often resort to running ads for other Amazon services because they don't have enough real ad sales to fill the ad breaks. There was a months-long period where 95% of the ads I saw were one of two diffe…

I work in advertising - Twitch ads are obscenely expensive relative to other online video ads. Their USP is, supposedly, the high view-through-rate and a hard to reach demographic with disposable income. That being said, I worked with an ISP trying to target gamers, it was 4x cheaper just to target gamers on YouTube than to run ads on Twitch.

Amazon is starting to get more serious about selling ads though (Prime Video ads), but Google/Meta have had such a headstart I don't think they will catch up.

Re: TwitchAdSolutions – Blocking Twitch Ads

#23
post #19

I hate how Twitch puts over a minute of pre-roll ads before you can start watching a stream. They should at least wait 60 seconds, I can't imagine how many people have chosen not to catch a new stream because they'd immediately have to sit through over a minute of ads before even getting to any content.

This gets doubly bad when I go to watch a streamer I haven't seen in a while, I start getting ads, then I have to log in. Put in my creds, get my phone, find the MFA app, find the Twitch in the list, see the code expires in a few seconds, wait while it flashes red at me, see the new code, enter the new code, get logged in - and the ad restarts since I'm logged in now and page refreshes.

As comes up whenever the "waiting for a new code" issue is discussed, you can enter that "old" code for usually up to 30 seconds. You don't need to wait.

Re: TwitchAdSolutions – Blocking Twitch Ads

#24

I hate how Twitch puts over a minute of pre-roll ads before you can start watching a stream. They should at least wait 60 seconds, I can't imagine how many people have chosen not to catch a new stream because they'd immediately have to sit through over a minute of ads before even getting to any content.

Yeah I agree. I think twitch does too since as a streamer you have the ability disable pre roll ads for your stream by running an ad (it will disable pre roll for a set amount of time).

It seems like they’re using it to incentivize streamers to run more ads so they’ll get better retention by turning off pre roll.

Re: TwitchAdSolutions – Blocking Twitch Ads

#25
post #15

Earlier quoted context omitted.

This definitely kills the low-intent watcher. Twitch sends me daily emails to hop on and watch streamers that I follow. Every once in awhile, I'm not busy so I click the link, "Sure I'll watch that person write OCaml...". And 30 seconds in, I'm almost ALWAYS, "nah... I'm not into sitting here this long, I didn't even intend to be here". If they could let someone watch like 3 to 5 minutes, they could likely increase e…

You'd think or hope they'd be tracking, A/B testing to see how this goes - and I wonder if incentives are perfectly aligned between Twitch's profits-costs and of the streamers they have to share ad revenues with?

The tracking is presumably extensive, but I would guess that the metrics are wrong. I would assume that Twich is optimizing for ad revenue, not engagement, entertainment, or utility.

Re: TwitchAdSolutions – Blocking Twitch Ads

#26

I hate how Twitch puts over a minute of pre-roll ads before you can start watching a stream. They should at least wait 60 seconds, I can't imagine how many people have chosen not to catch a new stream because they'd immediately have to sit through over a minute of ads before even getting to any content.

This is up to the streamer. Either ~3 minutes of ads per hour, or an up-front 30s of ads before you can view the stream. You would only see >1 minute of ads if they choose the first option and you hit the stream on the ad break. But I agree with you. I've bounced from many-a-stream due to up-front ads.

Streamers (like myself) can entirely not opt into affiliate and have zero ads for their viewers.

Re: TwitchAdSolutions – Blocking Twitch Ads

#27
post #19

Earlier quoted context omitted.

This gets doubly bad when I go to watch a streamer I haven't seen in a while, I start getting ads, then I have to log in. Put in my creds, get my phone, find the MFA app, find the Twitch in the list, see the code expires in a few seconds, wait while it flashes red at me, see the new code, enter the new code, get logged in - and the ad restarts since I'm logged in now and page refreshes.

As comes up whenever the "waiting for a new code" issue is discussed, you can enter that "old" code for usually up to 30 seconds. You don't need to wait.

I always forget which services this works for and which ones it doesn't :)

Re: TwitchAdSolutions – Blocking Twitch Ads

#28
post #2

It's incredible how much effort Twitch puts into bypassing adblockers, compared to how little effort they put into actually selling ad space. At any given time they have maybe 2 or 3 different ads in rotation, and they often resort to running ads for other Amazon services because they don't have enough real ad sales to fill the ad breaks. There was a months-long period where 95% of the ads I saw were one of two diffe…

I work in advertising - Twitch ads are obscenely expensive relative to other online video ads. Their USP is, supposedly, the high view-through-rate and a hard to reach demographic with disposable income. That being said, I worked with an ISP trying to target gamers, it was 4x cheaper just to target gamers on YouTube than to run ads on Twitch. Amazon is starting to get more serious about selling ads though (Prime Vide…

My assumption is that the demographic is hard to reach because they are mostly fluent in ad-blocking.

Re: TwitchAdSolutions – Blocking Twitch Ads

#30
post #27

Earlier quoted context omitted.

As comes up whenever the "waiting for a new code" issue is discussed, you can enter that "old" code for usually up to 30 seconds. You don't need to wait.

I always forget which services this works for and which ones it doesn't :)

This feature of TOTP auth is universal afaik.
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