My parents had a hard time explaining my dad's job to me, so they just told me he was a scientist because he had a masters in physics (he was a diplomat). Like any little kid, my parents were my heroes, so of course this led me to becoming obsessed with scientists and reading up on science stuff, eg trying to read my sister's university textbooks.
I developed a hobby of reading up on and sharing factoids I found online, and found one about the 'god particle'. At first I thought it was cool because it seemed to basically talk about a particle that causes mass (of course, this was actually wrong, but that didn't really matter to a 10 year old), but reading about how it was predicted 40-50 years ago and the largest single machine humanity had built was being used to try to find it made it my favorite factoid and I'd excitedly start talking all about it the moment anyone showed even the slightest bit of interest.
In 2012 when the detection was announced, we were on a short 2-3 day vacation in Dubai and were having breakfast in the hotel. The TV was right next to us, and seeing the news I was trying (and failing) to explain to my parents how the Higgs boson had been predicted 50 years ago and it took that long for the technology to finally catch up to be able to verify it, and how this would represent one of the last remaining pieces of the standard model (although back then I didn't quite grasp that the standard model was not a full theory of everything). I was trying to explain to them the size of the LHC, how it was the biggest single machine we've built, how when they were turning it on for the first time, there were fears about it creating micro-black holes which might swallow the Earth.
I think that while we need scientists in the public eye, we don't need them as social media entertainers, a lot of well known science communicators on social media come off as attention-seeking charismatic fakes/frauds to me (eg NDT). Stuff like the interviews and documentaries Stephen Hawking had appeared in (or to a lesser extent, the ones Michio Kaku has appeared in) did much more for me in being inspired, even without having known what research they were known for.
I think we could also do with more books like Hawking's 'A Brief History of Time' and encouraging kids to read them. Also, instead of over-simplifying everything and passing off scientists as geniuses in the traditional sense, we should be more open in showing that the people who made these discoveries or predictions were not inherently born with it, the vast majority of them were completely normal people who worked very hard to build skills in the thing they enjoyed.
Another discovery I feel was somewhat similar is that of discrete time crystals, casually predicted in 2012, turned out to actually be possible in 2018 and has a similar 'cool' factor.