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Roku files patent to inject ads via HDMI

patents.google.com

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Re: Roku files patent to inject ads via HDMI

#21

Post by whyenot »

dreamcompiler wrote: post #16

> When the media device pauses the media content, the display device can determine that a pause event has occurred and insert an ad shown on the display device. Hilarious. I love how all the streaming companies are hijacking the pause control now. Why do you think I hit pause? Pick one or more of the following: 1. I need to go to the bathroom. 2. I want to inspect the current frame more carefully. 3. I want to see an…

It depends. How accurate is Roku's guess that you may have psoriasis? Now repeat this exercise but replace Roku with Meta or Google.

Re: Roku files patent to inject ads via HDMI

#24

Post by dangoodmanUT »

dreamcompiler wrote: post #16

> When the media device pauses the media content, the display device can determine that a pause event has occurred and insert an ad shown on the display device. Hilarious. I love how all the streaming companies are hijacking the pause control now. Why do you think I hit pause? Pick one or more of the following: 1. I need to go to the bathroom. 2. I want to inspect the current frame more carefully. 3. I want to see an…

HN comedy goes underappreciated

Re: Roku files patent to inject ads via HDMI

#25

Post by deathanatos »

Roku also recently disabled devices unless you "consented" to forced arb. (E.g., article from about then: https://techcrunch.com/2024/03/05/roku-disables-tvs-and-stre... )

(IANAL.) I'd like to remind Big Co's that contracts aren't valid if there isn't consideration. And continued use of my own TV isn't consideration. (And this is backed by legal precedent, too.)

Re: Roku files patent to inject ads via HDMI

#26

Post by thih9 »

Why are forced ads still a thing?

When given choice, people escape them - via netflix or adblock. The same people spend their free time watching youtube reviews, chatting on gear forums, or recommending each other deals on social media; it looks like people genuinely want to learn about good and fairly priced products.

I sincerely hope we’ll find a better way of reaching an audience than forced ads.

Re: Roku files patent to inject ads via HDMI

#28

Post by dreamcompiler »

dreamcompiler wrote: post #16

> When the media device pauses the media content, the display device can determine that a pause event has occurred and insert an ad shown on the display device. Hilarious. I love how all the streaming companies are hijacking the pause control now. Why do you think I hit pause? Pick one or more of the following: 1. I need to go to the bathroom. 2. I want to inspect the current frame more carefully. 3. I want to see an…

[flagged]

Re: Roku files patent to inject ads via HDMI

#30

Post by JoshTriplett »

whyenot wrote: post #21
dreamcompiler wrote: post #16

> When the media device pauses the media content, the display device can determine that a pause event has occurred and insert an ad shown on the display device. Hilarious. I love how all the streaming companies are hijacking the pause control now. Why do you think I hit pause? Pick one or more of the following: 1. I need to go to the bathroom. 2. I want to inspect the current frame more carefully. 3. I want to see an…

It depends. How accurate is Roku's guess that you may have psoriasis? Now repeat this exercise but replace Roku with Meta or Google.

It does not, in any way, depend.
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