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Swedish composer becomes Spotify's most-famous musician you've never heard of

theguardian.com

21–30 of 90 posts

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#21
> How much Röhr, who has worked as a conductor on pop stars’ tours and on TV, has earned from his agreement with Spotify is not known. However, his private company reportedly made 32.7mn kronor (£2.4m) in 2022, when it had a record year.

Doesn't look much

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#22

> How much Röhr, who has worked as a conductor on pop stars’ tours and on TV, has earned from his agreement with Spotify is not known. However, his private company reportedly made 32.7mn kronor (£2.4m) in 2022, when it had a record year. Doesn't look much

> Doesn't look much

It’s a life changing amount of money for something like 90% of humanity.

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#23

> How much Röhr, who has worked as a conductor on pop stars’ tours and on TV, has earned from his agreement with Spotify is not known. However, his private company reportedly made 32.7mn kronor (£2.4m) in 2022, when it had a record year. Doesn't look much

> Doesn't look much It’s a life changing amount of money for something like 90% of humanity.

Lmao yep.

$2.4mil puts you in the top 2% of Americans.

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#24

> How much Röhr, who has worked as a conductor on pop stars’ tours and on TV, has earned from his agreement with Spotify is not known. However, his private company reportedly made 32.7mn kronor (£2.4m) in 2022, when it had a record year. Doesn't look much

> Doesn't look much It’s a life changing amount of money for something like 90% of humanity.

Try 99.99%

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#25
post #17
post #5

Earlier quoted context omitted.

The only thing that's sketchy is Spotify directing everyone to the same content, making stuff that appeals to the audience isn't against the rules.

Agree. Actually I’m feed quite feed up with Spotify, and this week decided to get a proper HiRes audio and buy music from places like BandCamp or the CD edition and ripping it. I miss curating my collection and playlists. It seems that the convenience of having almost all music available in a couple of clicks is making the listening experience less valuable.

I did this 6 months ago.

I’m now using a service called Roon to stream my local library, any other track I don’t own gets streamed from Tidal via Roon.

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#26
post #6

Earlier quoted context omitted.

He seems to be essentially releasing content PURELY to make the algorithms light up, though, not out of any sort of "honest" artistic intention. Like all those "$bandname for kids" releases that are just midis played through xylophone, marimba patches, or occasionally strings. Credited to legitimate sounding "artists" like the "Vitamin Quartet".

> He seems to be essentially releasing content PURELY to make the algorithms light up That’s art.

Maybe if it's intentional. Making a statement by hitting the algo buttons.

And I'm not saying he's not.

But do we call it art if it's fraud?

Isn't a lot of HN readers against AI generated spam and SEO spun content?

I don't call those art, and I'm not sure yet what to call thos composer.

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#27
post #13

Yeah, nothing fishy here at all. Why pay tribute to other artists if you can make a deal with one and promote him on all the playlist to pocket back your money. Just give him the machinery and funding to create all of it and voila!

How is Spotify “pocketing back the money”?

Smaller revenue share with these SEO artists.

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#28
post #5

> A “secret” composer who has released music under hundreds of different names has been identified as Sweden’s most-listened-to artist on Spotify – pulling in more plays than Britney Spears or Abba. Wow.. this is sketchy as hell.

The only thing that's sketchy is Spotify directing everyone to the same content, making stuff that appeals to the audience isn't against the rules.

I am more bothered by the part with having over 650 different artist names that hide their link to each other (unlike Prince/TAFKAP, Kanye/Ye, etc).

I mean: your gripe is basically Spotify's entire raison d'etre. On the other hand, there is absolutely no reason to hide your true identity to such an extent, except to be able to act as your own competition.

That is, I think this person knows very well that by using different artist names, he will get Spotify revenue the listeners think is going to different artists.

Re: Swedish composer becomes Spotify's most-famous musician you've never heard of

#29
post #13

Yeah, nothing fishy here at all. Why pay tribute to other artists if you can make a deal with one and promote him on all the playlist to pocket back your money. Just give him the machinery and funding to create all of it and voila!

How is Spotify “pocketing back the money”?

Just a guess but maybe not all deals between Spotify and artists are the same (% royalties paid)? If that was the case and Spotify music picking algorithms chose artists with lower % royalty, Spotify would save money.
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