Earlier quoted context omitted.
The connection I see is the attempt to make the syntax English-like. Expressions like "SELECT * FROM users" remind me of COBOL's "ADD X TO Y".
Which is a completely superficial connection with no relationship to the actual semantics.
I'm not by any means saying that the NoSQL movement as a whole is a fad - there's good motivations behind some of these products - but a lot of people who are just ignorant also seem to have hopped onto the bandwagon.