If this happens that’s the end of Wendy’s for me .
Wendy's will experiment with dynamic surge pricing for food in 2025
21–25 of 25 posts
Re: Wendy's will experiment with dynamic surge pricing for food in 2025
#22> Beginning as early as 2025, we will begin testing a variety of enhanced features on these digital menuboards like dynamic pricing, different offerings in certain parts of the day, AI-enabled menu changes and suggestive selling based on factors such as weather Beginning as early as 2025, I will begin testing a variety of enhanced features during my moments of culinary weakness like Arby's, McDonald's, Taco Bell, and…
Pizza in America deserves a Renaissance.
It's the perfect time from a price point perspective. I can get a large pizza for the same price as a single large meal at a fast food restaurant. If Wendy's pumps the prices up further it'll be even more advantageous. Yeah, you need to order ahead to keep convenience but these days apps are basically a necessity with fast food places anyway.
Re: Wendy's will experiment with dynamic surge pricing for food in 2025
#23This feels like such an incredible example of snatching defeat from the jaws of victory. I bet Wendy's PR team have had a miserable day. And all because they went for greed not service. It would be a clever idea to have a ceiling price no higher than the current price, but offer lower prices at certain times of day. This is well understood in hospitality and why we have early bird specials, happy hours, etc. Wendy's…
Except the ceiling is arbitrary? What you just proposed is the same game department stores do where everything is 50% off and you're supposed to think everything is just such a great deal.
Re: Wendy's will experiment with dynamic surge pricing for food in 2025
#24If only they spent money on making their food not gross...
See, they'll just go out of business on their own because no one likes their gross food.
Re: Wendy's will experiment with dynamic surge pricing for food in 2025
#25This feels like such an incredible example of snatching defeat from the jaws of victory. I bet Wendy's PR team have had a miserable day. And all because they went for greed not service. It would be a clever idea to have a ceiling price no higher than the current price, but offer lower prices at certain times of day. This is well understood in hospitality and why we have early bird specials, happy hours, etc. Wendy's…
Except the ceiling is arbitrary? What you just proposed is the same game department stores do where everything is 50% off and you're supposed to think everything is just such a great deal.
Up to a point, yes. It's all psychological games really. But consumers at least know the not-to-exceed price walking in the door, which is not true with surge pricing, where they only know the will-exceed price.