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Wendy's Wants to Start Uber-Like Surge Pricing in 2025
21–30 of 98 posts
Re: Wendy's Wants to Start Uber-Like Surge Pricing in 2025
#22Variable pricing on uber or flights makes sense because people value their time or schedule flexibility differently and there is finite or slow to change capacity. An executive cares more about minimizing travel time than a student so they will pay more for the most convenient flight.
For restaurants, a "happy hour" might make sense to bring people in off-peak. But trying to charge more during peak hours only works if I can get my meal faster because all the price sensitive customers are gone. Maybe I don't eat enough fast food at peak hours, but that's not a pain point for me.
Re: Wendy's Wants to Start Uber-Like Surge Pricing in 2025
#23It would be less aggravating to consumers if they framed it as off-peak discounts, rather than letting it be compared to surge pricing. Eg, they'd have a list price as their max price, and they could vary the discount throughout the day..
I remember several fast food restaurants were trying afternoon "happy hour" deals a few years ago. Pretty much a simpler version of that.
Re: Wendy's Wants to Start Uber-Like Surge Pricing in 2025
#24"Dynamic pricing is a relatively new concept in the fast-food world, with little precedent" Yes, because they're are lots of options. You charge too much and I'll just go next door.
>Yes, because they're are lots of options. You charge too much and I'll just go next door. Sure, but thats how all markets work. When I want a Spicy Chicken Sandwich™, I want a Spicy Chicken Sandwich™. And there are no substitutes. The whole point of this would be that Wendy's dynamically accounts for this to an acceptable degree I don't cancel altogether. People who want a cheaper meal can go elsewhere, and I can ge…
> I want a Spicy Chicken Sandwich™. And there are no substitutes
Maybe Spicy Chicken Sandwich is not the best analogy because Popeyes and KFC would like a word
Re: Wendy's Wants to Start Uber-Like Surge Pricing in 2025
#25Earlier quoted context omitted.
> crews are blown out to the max with mobile orders these days Why would the way the order is made make any difference?
>Why would the way the order is made make any difference? It's the volume. Fast food work used to come in rushes, with a volume limited by the physical location. Now for many locations it's a nonstop queue of online orders from half a dozen systems from the first minute you open to the last minute you close. Great for business terrible for humans.
It's the decision of the business to understaff relative to the expected demand in order to minimize labor costs. They could so easily have another one or two people working to make it better for everyone, they simply choose not to so they can squeeze that little extra bit of profit out.
Re: Wendy's Wants to Start Uber-Like Surge Pricing in 2025
#26Earlier quoted context omitted.
>Yes, because they're are lots of options. You charge too much and I'll just go next door. Sure, but thats how all markets work. When I want a Spicy Chicken Sandwich™, I want a Spicy Chicken Sandwich™. And there are no substitutes. The whole point of this would be that Wendy's dynamically accounts for this to an acceptable degree I don't cancel altogether. People who want a cheaper meal can go elsewhere, and I can ge…
> I want a Spicy Chicken Sandwich™. And there are no substitutes Maybe Spicy Chicken Sandwich is not the best analogy because Popeyes and KFC would like a word
Nah if you've craving a Wendy's spicy chicken in particular then no other will do.
Re: Wendy's Wants to Start Uber-Like Surge Pricing in 2025
#27....because Wendy's is looking for that last key move that puts them out of business.
Re: Wendy's Wants to Start Uber-Like Surge Pricing in 2025
#28The Wendy's by me is always empty. What's the opposite of surge pricing? Clearance?
You sure that's not a Burger King? I've never seen a Wendy's near me that wasn't slammed around normal eating times.
Re: Wendy's Wants to Start Uber-Like Surge Pricing in 2025
#29Fast food prices have already gotten exhorbitent and they think people would be willing to pay more? McDonald’s just released a statement that they’ve pushed prices up too far and as a result are seeing declining revenues. And another wild card…as more people start using Ozempic, fewer people will eat these health destructive meals.
When I eat at McD's, I order a QP, a side salad, and water. Nothing unhealthy about that.
Re: Wendy's Wants to Start Uber-Like Surge Pricing in 2025
#30"Dynamic pricing is a relatively new concept in the fast-food world, with little precedent" Yes, because they're are lots of options. You charge too much and I'll just go next door.
> You charge too much and I'll just go next door.
It's almost like Supply & Demand is the Law.