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Why Instagram failed to become TikTok

diklein.com

21–30 of 36 posts

Re: Why Instagram failed to become TikTok

#21
The reasons are simple:

1. Gatekeeping for no good reason. They broke web-experience as much as they could. There is a huge banner that doesn't let one view the content on the web version. It wasn't enough, so they blocked TOR and proxy. Now, I can't even view it without proxy of any kind. The account creation is complex, a phone number is required.

2. Censorship.

Youtube and other platforms are slowly poisoning themselves, too and will end up being irrelevant as time goes.

Re: Why Instagram failed to become TikTok

#23
post #13

This may be one reason but it doesn't apply to me and I have used both significantly. I spend far more time on TikTok now than Instagram and that is for a few reasons which may appear minor but make the difference: - When you open instagram you will see a photo/video and after a few seconds you are sent to the top unable to find what you just saw. TikTok does not do this unless you swipe out. - Videos on instagram ca…

For me the reason is actually much more simple - I just get better content. Instragram gives me bunch of marketing and influencer stuff not unlike the crap on Facebook feed. TikTok has much more dumb entertaining content. ¯\_(ツ)_/¯

Not sure why you were downvoted. This is exactly my experience. TikTok content is just better.

All Instagram feeds I've seen are boring attention-grabbing videos from so-called influencers. TikTok is grandma cooking pasta, my weird cousin doing some funny shit on his bedroom, some random bloke making a joke to his dog and the dog farts... I know. It sounds stupid... but it's way more entertaining.

Might be the culture (Instagram was already ridden with influencer culture), might be the algorithm, but TikTok content is just more entertaining. The fact that the app is better (which it is) is just the silver lining.

Re: Why Instagram failed to become TikTok

#24

Slightly digressing, thought atleast in India, Instagram has started catering to a lot of serious businesses especially startups. If you want to market, go to Instagram.. Well Tiktok has been banned but it was never taken here as a serious platform by businesses.

> serious platform by businesses

Which is exactly why TikTok is better.

I'm there for entertainment, not for business.

Re: Why Instagram failed to become TikTok

#25
post #9
post #7

Instagram also has a very good/addictive algorithm, for what it’s worth. I think it is more just network effect in play here - I feel that every generation has their de facto social media platform — the “boomers” have facebook, then comes instagram, and among the youngest generations is tiktok the biggest. Though I don’t have hard data on that, just anecdotal evidence.

TikTok's is far more addictive and engaging. instagram content is mostly just reposted TikTok for millennials to see two weeks later. Pause and check out the same content on TikTok and you'll see far more engagement and be sucked into the rabbit hole just for watching.

So you imply millennials usually are on Instagram. This mirrors another comment here that; Gen Z is on TikTok and boomers are on Facebook - seems likely, people keep to their age group mostly.

So if that were the case and Instagram only gets content reposted from Tiktok, it would mean that millenials do not produce content. But of course they do.

Re: Why Instagram failed to become TikTok

#26
TikTok’s basic algorithm prioritizes smaller content creators, while Instagram / Meta properties in general still mostly only care about well-established accounts. Posting on Instagram feels like shouting into the void, while I’ve had TikTok posts (posted from a small account) get millions of views.

Re: Why Instagram failed to become TikTok

#27
post #9

Earlier quoted context omitted.

TikTok's is far more addictive and engaging. instagram content is mostly just reposted TikTok for millennials to see two weeks later. Pause and check out the same content on TikTok and you'll see far more engagement and be sucked into the rabbit hole just for watching.

So you imply millennials usually are on Instagram. This mirrors another comment here that; Gen Z is on TikTok and boomers are on Facebook - seems likely, people keep to their age group mostly. So if that were the case and Instagram only gets content reposted from Tiktok, it would mean that millenials do not produce content. But of course they do.

> do not produce content

that would be an interesting observation if I hadn't written

> is mostly just

words matters

Re: Why Instagram failed to become TikTok

#28
post #9
post #7

Instagram also has a very good/addictive algorithm, for what it’s worth. I think it is more just network effect in play here - I feel that every generation has their de facto social media platform — the “boomers” have facebook, then comes instagram, and among the youngest generations is tiktok the biggest. Though I don’t have hard data on that, just anecdotal evidence.

TikTok's is far more addictive and engaging. instagram content is mostly just reposted TikTok for millennials to see two weeks later. Pause and check out the same content on TikTok and you'll see far more engagement and be sucked into the rabbit hole just for watching.

That's the right term, it's addictive but I wouldn't say it's engaging.

Every time I am uninstalling TikTok my life feels better, more relaxed.

Moving to my new phone I've again left it uninstalled, now for 2 months and I hope I can keep it that way

Re: Why Instagram failed to become TikTok

#29
post #24

Slightly digressing, thought atleast in India, Instagram has started catering to a lot of serious businesses especially startups. If you want to market, go to Instagram.. Well Tiktok has been banned but it was never taken here as a serious platform by businesses.

> serious platform by businesses Which is exactly why TikTok is better. I'm there for entertainment, not for business.

Just saying Instagram has become relevant outside of pure entertainment as well.

Re: Why Instagram failed to become TikTok

#30
> Sometimes I’m not in the mood to look at a certain celebrity’s third carousel of vacation photos so I scroll without hesitating

This is also a key point. on tiktok the algorithm is very good anyway but you can ‘train’ it whilst using it to get it to show you what your interested in at that point in time.

If i want more silly videos i simply watch those and skip others and it very quickly gets the message. The next time i use it it resets and i can choose longer form informational videos that time.

On Instagram it’s the opposite and I’ve found myself having a mix of accounts to ‘trick’ it into showing me very different content types.

For example there’s no way that Instagram would ever show electronics or developer content my main account explore page I’ve tried! So i had to create a separate account for that kind of content.

Interestingly i get no sexualised content on my other accounts but where I’m following interests that are typically very male oriented i get the overly sexualised content. I never see any of that on tiktok and it covers all my interests sometimes without me even telling it!

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