Popularity matters, self-promotion matters, etc. It matters a ton. That's how distribution happens. As a startup, that's the most important thing out there. We get stuck in 'if you build it they will come' mode when we build our startups, but it's just not true.

Spend a few minutes looking at quantcast/compete/alexa's top 1000 and it's clear that the web is high school. From my high horse, it's filled with non-enjoyable, valueless, spammy, low-brow cruft. But my high horse doesn't mean a damn -- the only thing that matters is $$$ =)