If your business is profitable then raising money shouldn't be a concern, especially if you have something just sitting in cyberspace with no real meatspace components bleeding cash. Really, what the hell is this kind of money even being spent on? Servers and staff cannot be that expensive, and few of these services I'm thinking of bother with advertising.
And if your business isn't profitable then why the hell is anybody investing in you?
Or is it more to do with capturing a share of the world's eyeballs and having an exit strategy of holding out for a strategic acquisition by a company unwilling to lose those eyeballs to a competitor, such that the amounts "raised" in these deals is more about establishing a stake in the final acquisition amount in exchange for giving the founders an immediate payoff?