The fascination with Apple developing their own search is a little weird. That is not direction we'd want to go in. It seems that we'd be better of if the companies providing search was different from the device maker or operating systems and browser developers.
Agreed. Apple has the resources to go into a lot of businesses they don’t necessarily want to be in and they seem happy enough with the Google arrangement. They like to own and control the technologies core to their products, but even they have to draw a line otherwise they’d be building and running their own fabs. Plus Microsoft also has a lot of money and talent and have been in the search business a very long time…
If I were to form a search habit today I don't think I would grade Bing lower than Google.
Google has gotten way worse and Bing way better.
Bing seems to respect the user's querries more too.