Earlier quoted context omitted.
> is getting crushed by a wave of very low cost Chinese competitors Oh lordy. Bluetooth is about to get even worse? AFAIK, Nordic's harwdare and software are among the few high quality Bluetooth stacks.
Maybe the quality of the Chinese competitors is/was worse but ESP32 and its predecessor have completely taken over the cheap BLE/WiFi segment by simply flooding hobbyists and students with ultra-cheap devkits. Maybe something the Western competitors should learn from.
Back in the day our university was flooded with Atmel AVR kits.
I don't know about my university now, but many high schools now use BBC micro:bit kits, which uses Nordic Semi SoCs.