Earlier quoted context omitted.
At a recent physical, my doctor informed me that "according to the drug company's algorithm" I should begin taking a cholesterol reducing drug. I had to wonder about the transparency of such an approach.
'algorithm' in that context is not a computer program, but a flow chart or decision tree made by distilling the result of various medical trials.
I think you misspelled 'marketing materials' on one side or the other here.