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Facebook acquires Instagram

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Re: Facebook acquires Instagram

#21
I'm not very clear on the main driving factor of this acquisition: is it a talent grab, a technology acquisition or did they acquire Instagram mainly for the customer base.

FB really wanted Instagram. They've been in talks since August 2011: http://thenextweb.com/insider/2011/08/24/facebook-couldnt-ac...

Re: Facebook acquires Instagram

#23

How many photo-related startups has Facebook acquired now? And what do they gain from Instagram? A user base? Most of them are probably already on Facebook? Technology for handling photos? Doesn't Facebook already do this as well as anyone else? Design and UI talent for mobile apps? Don't they already have Mike Matas?

Most of Instagram's "technology for handing photos" uses S3, as described in previous Instagram tech blog posts. Instagram however has a massive big data structure which would lead to any big company getting high value out of them. Why use the tools they open sourced last week to improve your reliability if you can just acquire the entire team?

Re: Facebook acquires Instagram

#24
post #21

I'm not very clear on the main driving factor of this acquisition: is it a talent grab, a technology acquisition or did they acquire Instagram mainly for the customer base. FB really wanted Instagram. They've been in talks since August 2011: http://thenextweb.com/insider/2011/08/24/facebook-couldnt-ac...

Zuck's post gives a few clues.

"We will try to learn from Instagram's experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook's strong engineering team and infrastructure."

Re: Facebook acquires Instagram

#25
post #21

I'm not very clear on the main driving factor of this acquisition: is it a talent grab, a technology acquisition or did they acquire Instagram mainly for the customer base. FB really wanted Instagram. They've been in talks since August 2011: http://thenextweb.com/insider/2011/08/24/facebook-couldnt-ac...

I feel like I can safely declare that there is no such thing as a one billion dollar talent acquisition.

Re: Facebook acquires Instagram

#26
post #9

According to WSJ price is $1B source: http://allthingsd.com/20120409/breaking-facebook-to-acquire-... Edit: Direct Source: http://newsroom.fb.com/Announcements/Facebook-to-Acquire-Ins... The total consideration for San Francisco-based Instagram is approximately $1 billion in a combination of cash and shares of Facebook. The transaction, which is subject to customary closing conditions, is expected to close later this…

Quite a jump from the $500 million valuation they were shooting for last week[1].

[1]http://techcrunch.com/2012/03/08/no-filter-required-instagra...

Re: Facebook acquires Instagram

#27

How many photo-related startups has Facebook acquired now? And what do they gain from Instagram? A user base? Most of them are probably already on Facebook? Technology for handling photos? Doesn't Facebook already do this as well as anyone else? Design and UI talent for mobile apps? Don't they already have Mike Matas?

They can kill off a photo service that rivals their own. (I can't judge which one's better, because I use neither.)

Edit: I know Zuck says they will continue to build Instragram. I'm skeptical.

Re: Facebook acquires Instagram

#28
I have to say: it's nice to see an acquisition where the product is valued enough to not be summarily taken out back and shot. I'm curious how it fits into Facebook's product strategy though. It doesn't seem to be their style to keep a brand around that doesn't help their main brand somehow.

Re: Facebook acquires Instagram

#29
Congratulations to the Instagram team.

With all the news of talent acquisition and subsequent shutdown news, my first reaction was "oh god! yet another shutdown!".

Thankfully there are some very good statements in the announcement. "...we're committed to building and growing Instagram independently. "

Hope this is true especially for the sake of all the startups that are betting on Instagram and building associated products on top.

Re: Facebook acquires Instagram

#30
post #9

According to WSJ price is $1B source: http://allthingsd.com/20120409/breaking-facebook-to-acquire-... Edit: Direct Source: http://newsroom.fb.com/Announcements/Facebook-to-Acquire-Ins... The total consideration for San Francisco-based Instagram is approximately $1 billion in a combination of cash and shares of Facebook. The transaction, which is subject to customary closing conditions, is expected to close later this…

I have no words. That is incredible.
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