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Norwegian ban on Meta behavioral advertising extended to entire EU

datatilsynet.no

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Re: Norwegian ban on Meta behavioral advertising extended to entire EU

#21

Post by dyno12345 »

f0e4c2f7 wrote: post #19
Daz1 wrote: post #6

[flagged]

Targeted advertising creates an incentive to closely track and monitor users across the entire internet. This tracking data is then collated, packaged, and sold to various parties (advertisers, private intellegece companies, etc) Without targeted advertising this cottage industry and the associated data on people would not have as much of a reason (or any) to exist, improving privacy for the average person.

Facebook 100% does not sell "tracking data" to advertisers or "private intelligence companies".

I'd like to see an example of an ad platform that actually does this.

Re: Norwegian ban on Meta behavioral advertising extended to entire EU

#22

Post by CJefferson »

Daz1 wrote: post #6

[flagged]

Because “relevant” means “tuned to my personal neuroses, sources of recent depression, and weaknesses”. No one is showing you adverts to make you happy, they are hyper-tuned to dig money out of your pockets by any means.

Re: Norwegian ban on Meta behavioral advertising extended to entire EU

#23

Post by kaugesaar »

exabrial wrote: post #3

If i travel to the eu as an American does that mean it’s illegal to track me while present in their territory? Would I be able to sue them and which country would be most favorable for the largest payout if so? I’m happy to write their support team an email letting them know my intentions to travel (lol).

I guess you probably could, but any fines or such would not be paid out to you personally. Enforcement is primarily the responsibility of national data protection authorities (DPAs) in each EU member state.

Re: Norwegian ban on Meta behavioral advertising extended to entire EU

#24

Post by bosse »

Someone wrote: post #2

Nitpick: the title if this article currently is “Norwegian ban on Meta behavioral advertising extended to entire EU” Either “Entire” shouldn’t be there, as Norway isn’t in the EU, or “EU” should be “European Economic Area” ( https://en.wikipedia.org/wiki/European_Economic_Area ). My Norwegian is almost nonexistent, but I think it’s the latter. It makes more sense to my understanding of law (why else would a Norwegian…

Yeah, the article refers to EU/EØS which includes the non-EU members of the EEA, of which some union regulations may apply and be ratified into national law, like on food safety, energy markets or data privacy, while others can be vetoed and do not apply, like on fishing where Norway wants to control quotas in its own waters.

Nevertheless, in cases where EEA countries are part of union law, decisions can be appealed to EU courts, and decisions there will apply to the whole area.

At least I think that’s how it works, it’s a bit messy at times.

Re: Norwegian ban on Meta behavioral advertising extended to entire EU

#26

Post by throw101010 »

PostOnce wrote: post #8
Daz1 wrote: post #6

[flagged]

Nobody is opposed to relevant ads on TV (I mean, not any more than they're opposed to ads in general). it's the means by which they make them relevant. No one would be cool if Facebook sent agents to your home each night to rifle through your drawers to learn about you and "tailor ads to you and make them more relevant". That's the problem, the data-collecting and spying.

And the potential use of this data by governments around the world for less innocuous purposes than "showing relevant ads".

It is not too surprising that companies who can profit from it push the data collection as far as they can. It is more surprising/troubling how the people in general seem to either have completely capitulated due to the generalization of the data collection... or fail to understand the implications it can have.

Thankfully some people in EU courts still think that privacy is a right.

Re: Norwegian ban on Meta behavioral advertising extended to entire EU

#27

Post by javier2 »

Daz1 wrote: post #6

[flagged]

Its not the ads thaaat much. Its the absolutely obscene lenghts these companies have gone to to track every single detail you do over the entire web and connected it all, then they even sell this to third parties. I would be more open if the tracking was sandboxed to the current website and not used to create other businesses as well.

Re: Norwegian ban on Meta behavioral advertising extended to entire EU

#28

Post by javier2 »

dyno12345 wrote: post #21
f0e4c2f7 wrote: post #19

Earlier quoted context omitted.

Targeted advertising creates an incentive to closely track and monitor users across the entire internet. This tracking data is then collated, packaged, and sold to various parties (advertisers, private intellegece companies, etc) Without targeted advertising this cottage industry and the associated data on people would not have as much of a reason (or any) to exist, improving privacy for the average person.

Facebook 100% does not sell "tracking data" to advertisers or "private intelligence companies". I'd like to see an example of an ad platform that actually does this.

Isnt that what they did for Cambridge Analytics?

Re: Norwegian ban on Meta behavioral advertising extended to entire EU

#29

Post by firecall »

mbgerring wrote: post #13
mbgerring wrote: post #11

Earlier quoted context omitted.

Because the data used for behavioral advertising are sold widely and abused for purposes other than advertising, and because “advertising” also includes micro-targeted, personalized propaganda and misinformation that has, and will continue, to be used as a tool of authoritarian control and violence.

I would gladly fill out a form indicating what kinds of ads I would like to see. I do not want to be passively and pervasively surveilled for this.

In a way, we used to actually do this by purchasing media!

Positional Advertising in magazines worked perfectly well for decades, as an example.

The canonical example being that if you buy a Car magazine, as an Advertiser I can assume you are a potential car buyer and therefore warmed up to see Ads about cars.

The Digital Ad market is nonsense for many businesses: At one point Facebook Ads for Australia promoted a potential audience reach than was greater than the population of Australia.

In smaller markets, Ad Targeting is often useless :-/

Re: Norwegian ban on Meta behavioral advertising extended to entire EU

#30

Post by makestuff »

mbgerring wrote: post #13
mbgerring wrote: post #11

Earlier quoted context omitted.

Because the data used for behavioral advertising are sold widely and abused for purposes other than advertising, and because “advertising” also includes micro-targeted, personalized propaganda and misinformation that has, and will continue, to be used as a tool of authoritarian control and violence.

I would gladly fill out a form indicating what kinds of ads I would like to see. I do not want to be passively and pervasively surveilled for this.

This is what Google is trying to do with topics (https://developer.chrome.com/docs/privacy-sandbox/topics/ove...). Topics are supposedly the replacement after cookie deprecation, although the deprecation timeline continues to be extended.
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