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Apple’s keynote event shot on iPhone and edited on Mac

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Re: Apple’s keynote event shot on iPhone and edited on Mac

#21

Post by guptaneil »

joshmanders wrote: post #2

I love their commitment to walking the walk with the camera on the iPhone, but as this footage shows, while YES it is "shot on an iPhone 15 Pro Max" it also uses thousands of dollars worth of equipment that makes it hard for the average user to replicate similar quality.

Apple is showing that an iPhone Pro can be used by _professionals_ to replace their existing camera. It’s not trying to replace an entire studio (yet). That would be like expecting a new centrifuge machine to replace an entire lab of equipment. Nobody expects an average user to compete with professionals, even if they were given a $20k RED camera.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#22

Post by LesZedCB »

aresant wrote: post #14
ggoo wrote: post #4

What did they shoot the behind the scenes with though?

https://np.reddit.com/r/motorcycles/comments/5v1j2i/my_water...

i believe this is 'the original'

https://www.reddit.com/r/AskReddit/comments/cmwov/comment/c0...

Re: Apple’s keynote event shot on iPhone and edited on Mac

#23

Post by sandofsky »

ayoreis wrote: post #16

Interesting that they used the Blackmagic Camera app instead of their own, maybe it's finally time for an upgrade to the default one.

The first party camera is designed to be operated by every human being on the planet. Redesigning it to accommodate highend workflows makes as much sense as redesigning a $50,000 cinema camera to accommodate parents who want to record their kid's soccer game.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#24

Post by [deleted] »

RomanPushkin wrote: post #5

I wish somebody can tell me what was wrong with the video being shot on iPhone, is it visible for a professional eye that it is iPhone? I was always told that the lens and matrix size is everything. Have things changed dramatically since the time you could only make a good shot on a full-frame DSLR?

[deleted]

Re: Apple’s keynote event shot on iPhone and edited on Mac

#26

Post by awesomeMilou »

joshmanders wrote: post #2

I love their commitment to walking the walk with the camera on the iPhone, but as this footage shows, while YES it is "shot on an iPhone 15 Pro Max" it also uses thousands of dollars worth of equipment that makes it hard for the average user to replicate similar quality.

> worth of equipment that makes it hard for the average user to replicate similar quality.

Define quality. What I take away from the documentation is that you can replace iPhone's in workflows that would have traditionally used a heavy and expensive film grade camera. The gimbals, rigs and software used the video are actually quite normal for professional video shoots and you'd see them in use with more expensive cameras as well.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#28

Post by nerdjon »

ayoreis wrote: post #16

Interesting that they used the Blackmagic Camera app instead of their own, maybe it's finally time for an upgrade to the default one.

I was honestly curious about that myself, I have generally just used the stock one but I am now curious if that one works better or has some better features.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#30

Post by kstrauser »

joshmanders wrote: post #2

I love their commitment to walking the walk with the camera on the iPhone, but as this footage shows, while YES it is "shot on an iPhone 15 Pro Max" it also uses thousands of dollars worth of equipment that makes it hard for the average user to replicate similar quality.

I think what this shows is that it's capable of being used at all for pro-level work. No, I don't have all the nice gear that Apple has, but I can have the same camera.

It's similar to how they show MacBook Pro users making movies, doing AI work, processing huge datasets, etc. The message is that I don't need to do all those things. But if I did, the computer would be good enough to do them.

In the context of the iPhone's camera, I'm not going to shoot an ad on one, but it's clearly going to be good enough to take pictures of my vacation.

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