I wish I could upvote this post more than once. Some good, clear thinking.
Add Friction to Your Onboarding
21–30 of 31 posts
Re: Add Friction to Your Onboarding
#22I just want a tool. Just let me use it. Thanks!
Yeah. I get I’m not the standard user or anything, but I absolutely hate needing to click through onboarding hell. I’d much prefer to explore for myself.
Re: Add Friction to Your Onboarding
#23If you make me enter a credit card in during a trial, I am going somewhere else. Amount of effort isn’t worth it. I have to log on to Ramp and request a virtual card and explain to finance why I need a new virtual card for a service I haven’t even trialed/demoed. Yeah no thanks. Irony is that equals product would probably be useful for our org since we use salesforce and snowflake heavily.
The bigger picture is that if the people you want to be paying for your software is "enterprise" and your product is at all applicable for individual use just give it away for individual use. You'll get way more sign-ups, word of mouth, evangelicals already in the companies you're trying to sell to, and fodder for testing out new features live before pushing it to the customers who will be way more mad if it has bugs…
As a hobbyist, I love companies like this. My employer is one of them, and I can see first-hand that it works exceptionally well.
It can also be pretty damn good for recruiting down the line!
Re: Add Friction to Your Onboarding
#24Sure, dumbification of software has to stop somewhere. Emacs is not easy to learn and it takes quite a while to see the point of all the complexity and flexibility over just using Notepad. But, at the end of the day, it can still hold its own over modern IDEs for many tasks. Notepad has its uses, but I am not going to pay $999/seat for Notepad. To convince me to pay, you need to explain to me everything I am getting and give me enough skills to have an initial idea of how I can map my unique needs to what is being offered. That's going to take some time.
Re: Add Friction to Your Onboarding
#25Article is disingenuous. They say retention is down 30%, but we don't know how many signups there were.
Re: Add Friction to Your Onboarding
#26I just want a tool. Just let me use it. Thanks!
The author’s point is that their spreadsheet tool /needs/ a data source to actually be usable. Sounds perfectly reasonable to me?
Re: Add Friction to Your Onboarding
#27That 2nd graph is awful. You’re comparing the 8week retention of two groups with a single line graph?
There’s not even 8 points on that line.
Re: Add Friction to Your Onboarding
#28If you make me enter a credit card in during a trial, I am going somewhere else. Amount of effort isn’t worth it. I have to log on to Ramp and request a virtual card and explain to finance why I need a new virtual card for a service I haven’t even trialed/demoed. Yeah no thanks. Irony is that equals product would probably be useful for our org since we use salesforce and snowflake heavily.
The bigger picture is that if the people you want to be paying for your software is "enterprise" and your product is at all applicable for individual use just give it away for individual use. You'll get way more sign-ups, word of mouth, evangelicals already in the companies you're trying to sell to, and fodder for testing out new features live before pushing it to the customers who will be way more mad if it has bugs…
Thats what a credit card before trial discourages. Enterprise users aren't going to put their personal credit card in for a trial. And with we do have a corporate card, its only for T&E and not for software and services Those are billed to finance controlled card which recently being managed through virtual cards service like Ramp or Brex.
Re: Add Friction to Your Onboarding
#29[deleted]
Re: Add Friction to Your Onboarding
#30I wish the writer would let us know if the total number of activations went up or down.
It took effort to omit that information, so the omission is probably covering over data that doesn't support the article.