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Google pays Apple $18B to $20B a year to keep its search in iPhone

theregister.com

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Re: Google pays Apple $18B to $20B a year to keep its search in iPhone

#21
post #7

Would be interesting to hear from the accountants in HN if this violates U.S. GAAP rules for publicly-traded rules regarding disclosures. https://viewpoint.pwc.com/dt/us/en/pwc/accounting_guides/fin...

I think they have "traffic acquisition cost", they reported it as 48B in 2022.

Re: Google pays Apple $18B to $20B a year to keep its search in iPhone

#24

The amount ranges sound right. It's not what Google is willing to/could pay for user acquisition. It's the amount competitors (Microsoft!) could pay for it if Google didn't, and that's what sets the market. And, furthermore, the sum needs to be enticing to Apple, who could also opt to give the user a sorted list of search providers on first use. Having a search default has its reputational risks, like looking cheap,…

> who could also opt to give the user a sorted list of search providers on first use

More technical settings before first use doesn't sounds like the way Cupertino would go. Instead, I suspect they'd default to their own search engine (even if that's simply a wrapper), and maybe put the search-engine setting somewhere more prominent.

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