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Ad-free Facebook, Instagram access planned for $14 per month in Europe

arstechnica.com

21–30 of 77 posts

Re: Ad-free Facebook, Instagram access planned for $14 per month in Europe

#22
post #17

Meta’s monthly average revenue per user in Europe was $5.96 as of 2023-Q2. $14/month is quite the premium to opt out of its privacy invasion. Does Meta really think it is worth more to people than Spotify or Disney+? ARPU source: https://www.statista.com/statistics/251328/facebooks-average...

I'd wager that 14$/month is actually really cheap given who will pay for it. The average per user may be $5.96, but I imagine that the people who will pay 14 $/month have more disposable income and are therefore in the demographics that advertisers would pay a premium for.

I don't believe the most profitable users care about ads.

Re: Ad-free Facebook, Instagram access planned for $14 per month in Europe

#23
post #10

Why pay $14/month for what I can do for free? Also doesn’t say if FB will continue to sell your data or not if you pay the premium

They don't sell your data, the whole way they make money is by keeping hold of your data and selling targeted ads. Why would they sell away their competitive advantage?

This simple point seems lost to 95% of the population. I guess the media portrayals don’t help either.

Re: Ad-free Facebook, Instagram access planned for $14 per month in Europe

#25
post #10

Why pay $14/month for what I can do for free? Also doesn’t say if FB will continue to sell your data or not if you pay the premium

They don't sell your data, the whole way they make money is by keeping hold of your data and selling targeted ads. Why would they sell away their competitive advantage?

Selling targeted ads is selling your data (not directly, but selling products that depend on your data). Are they going to continue to use your data to sell targeted ads to others?

Re: Ad-free Facebook, Instagram access planned for $14 per month in Europe

#26
post #7

$14 in Poland would be $3.22 VAT extra. 76 PLN according to current exchange rate. For comparison: My mobile plan: 35 PLN Disney+: 29 PLN Amazon Prime: 11 PLN HBO MAX: 30 PLN Netflix 4k: 60 PLN Apple TV+: 35 PLN Its even more than Netflix 4k, which here has reputation for costing too much.

I wonder how much money they currently make, but it looks like they're going the YouTube/Reddit path where they expect the paid user to pay much more than the money they currently make from ads.

Edit: indeed they are[1]

I'm not sure why they're doing that but I suspect they don't really want people to move to the paid/ad-free plan so they charge a premium for that.

[1]: https://news.ycombinator.com/item?id=37752005

Re: Ad-free Facebook, Instagram access planned for $14 per month in Europe

#27
post #7

$14 in Poland would be $3.22 VAT extra. 76 PLN according to current exchange rate. For comparison: My mobile plan: 35 PLN Disney+: 29 PLN Amazon Prime: 11 PLN HBO MAX: 30 PLN Netflix 4k: 60 PLN Apple TV+: 35 PLN Its even more than Netflix 4k, which here has reputation for costing too much.

These sort of costs are easier to drop than they are to raise - they might want to see take-up at a higher price point and then drop it later.

Re: Ad-free Facebook, Instagram access planned for $14 per month in Europe

#28
I have a better solution for ad free facebook and instagram access.

Bibliogram or any other open source frontend to access public profiles.

Otherwise, just stop using Meta's products.

EDIT what's most interesting is that people from here are actually considering it to be a good deal. Paying to have your privacy "preserved" by a super shady and unethical company like Meta is not a win. You're negotiating with the devil. As others pointed out, it doesn't mention if your data will stop being sold to third parties to have personalized ads for you. In the future they might even decide that it's simply a dumb decision they took and sell people's data regardless if they paid or not; hell, they can even make it worse by adding a line to the dataset saying that you actually have money to pay for useless, placebo features like the one just announced.

I expected more of HN and not just being condescending to an unethical big tech that milks every data out of its users for a profit.

Re: Ad-free Facebook, Instagram access planned for $14 per month in Europe

#30

Meta’s monthly average revenue per user in Europe was $5.96 as of 2023-Q2. $14/month is quite the premium to opt out of its privacy invasion. Does Meta really think it is worth more to people than Spotify or Disney+? ARPU source: https://www.statista.com/statistics/251328/facebooks-average...

To opt out of ads. The privacy invasion is still opt in and free :)
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