Hah, this site was in the filter list for my firewall.
Burning money on paid ads for a dev tool – what we've learned
21–30 of 290 posts
Re: Burning money on paid ads for a dev tool – what we've learned
#22What about Instagram, Facebook, and TikTok? I’m surprised they haven’t been considered.
This seems like a very techy product; would the audience be there? It's a question as I don't know, but if I see my own usage as a techy, it's not; I don't know anyone who even likes/uses these platform in my cto/decision making circles. But I would really like to know as if there is significant conversion opportunity there (and not just tossing away money) for a very tech product (with code examples on the homepage like this one) then it would be interesting.
Re: Burning money on paid ads for a dev tool – what we've learned
#23Off topic but I love the Posthog brand, marketing and tone of voice. A real exemplar of how to market a developer tool.
Re: Burning money on paid ads for a dev tool – what we've learned
#24While I try reading this, the site loads something and scrolls to the top of the page, even on 2. try. Who designed this? This page sucks.
Disable JS & it works lovely. Not the first time I've found blocking JS has unborked a borked web page either.
@james_impliu: I like simple text websites. Why do web devs love making simple things complex?
Re: Burning money on paid ads for a dev tool – what we've learned
#25I would recommend content marketing myself, addressing a pain point that the problem solves in a blog post.
Re: Burning money on paid ads for a dev tool – what we've learned
#26While I try reading this, the site loads something and scrolls to the top of the page, even on 2. try. Who designed this? This page sucks.
Can confirm this. When scrolling down to about half-way through the article it jumps back up. It appears to happen when the blog list on the left is loaded (which takes like 5 seconds to load).
I can see why the dev didn't notice this when debugging locally, as there it probably loads the left menu without delay.
Re: Burning money on paid ads for a dev tool – what we've learned
#27What are peoples thoughts on sponsoring open source projects as a way to build awareness for dev tools? I think I've seen PostHogs logo in sponsor sections in some READMEs.
We do a little bit of this with depot.dev and it doesn’t have meaningful conversion.
But, I do think it helps awareness as we do get some folks that tell us I saw you on this repo or that.
We also do it to support projects we think are neat/useful to others even if we don’t use it.
Re: Burning money on paid ads for a dev tool – what we've learned
#28> Twitter
> Turn off replies to ads (or have thick skin!)
Probably good advice in general, but most brand names don't need to worry about unwanted attention as much as "Post Hog".
Re: Burning money on paid ads for a dev tool – what we've learned
#29PostHog is a fantastic product and I really feel like they are becoming the company that is looking to broadly share their learnings/experience with others.
Re: Burning money on paid ads for a dev tool – what we've learned
#30> Quora > > Dark horse – good for conversion and awareness. > Quite cheap, good targeting. > Seriously, I don't know why more people don't use Quora. Amazed to hear that. All my homies hate Quora, I would assume its the same amongst other developer groups.
To this day I’m still confused about where questions and answers start and stop, respectively.