I could care less about Geeklist but from a purely analytical perspective: this is so "how not to write an apology" that someone ought to take it apart and do an annotated version of it as a lesson to the community. It literally starts out in its first sentence by undermining itself. Incidentally, publicly threatening the job of someone who criticizes you (as a tit-for-tat for them "threatening your brand") is one of…
Be humble, always give apologies no matter how offensive the messenger/complainer/customer?
Unfortunately, not every one has this skill and I hope some will realize that at some point you cannot give in.
Geeklist is the villain for giving in and letting it slide downhill (it is always a PR disaster after it hits the fan) but Kane was first to throw the rock. You don't win the argument by showing how angry you can be, you win it by being the most civilized and logical about it. This isn't a "Lighten Up" situation, this is a mind your tone and I can understand the serious nature of the issue without it.