> Technically speaking, if there were no protection measures, a person could copy the app installer1 and pass it on to any other person. Result? Loss of revenue on the part of Apple and the developer who published the application since the archive copy is free.
> How can we protect the information contained within the archive? It is clear that we must somehow hide the contents of the archive; by doing so, even if they were to extract the IPA archive from the iPhone, attackers would not be able to access the contents.
I don't like how positive all of that makes DRM sound.