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That being said, I'm not sure if they help or hurt sales because when I do scan a QR code, I typically end up doing comparison shopping and typically Best Buy's prices don't compete well with online retailers.
I like the QR codes at Best Buy; I use them all the time when I'm just starting to research electronics and I make a visit to one of their stores. It's convenient, I can store it on my iphone for later, and I can read user reviews, etc. That being said, I'm not sure if they help or hurt sales because when I do scan a QR code, I typically end up doing comparison shopping and typically Best Buy's prices don't compete w…
Or if they're not, does anyone have a contact in marketing at Best Buy?
There is no way in hell I am or evan can pull out my phone, open the qr reader app, point it at that billboard in a steady enough motion WHILE driving 70mph on the OTHER SIDE of the highway and go to their website. We aren't even supposed to be using devices while driving and the freaking National Guard does that. I hope our tax dollars (wishful thinking, I know) didn't go to this. But it's plain ridiculous.
Context is everything. For example, QR codes are huge in Japan. Witness this video: http://www.youtube.com/watch?v=myzLAXtqoa8&feature=playe... ! People literally lining up to take snapshots of QR codes.
For regular ads, it seems advertisers have moved to the method of showing a picture of a search bar+button with the keywords to find the homepage pre-filled out. (URLs are much harder to remember than words, especially when you barely know any english). I think this practice has come with the rise of smartphones and laptops).
I have lined up for a QR code here. But the site it linked to didn't support smartphone...
It's not like opening an email attachment, it's more like opening a URL. The only documented QR code attack I know of consists of a QR code with a malicious URL (http://isc.sans.edu/diary.html?storyid=12760). The QR code only served as a 'mask' to the URL, where the users were too ignorant to look at the URL before visiting it.
I don't think embedding malicious code in a QR code is practical or possible, mostly because the amount of data it can hold is very small. The only binary format I know of that is commonly used on a QR code is vCard; the rest are plaintext based formats.
Context is everything. For example, QR codes are huge in Japan. Witness this video: http://www.youtube.com/watch?v=myzLAXtqoa8&feature=playe... ! People literally lining up to take snapshots of QR codes.
If there's one thing that's clear, it's that they will do absolutely anything in Japan.
EDIT: In Japan, this is the kind of thing they watch on TV: http://youtu.be/xqoXcLqVemA
95 percent of the problem is non-tech people don't know they need an app to scan or can't be bothered with getting one.
I've literally seen a friend of mine try to take a photo of a QR code and complain it doesn't work.
It's like having a PC without a web browser -- what the hell do you do with a URL then?
You must use RedLaser to scan the QR code - it is the only that pushes URLs out to Safari (instead of to an internal web-view) which allows the profile to be pushed.
I was in a meeting with the organisers of a pretty big consumer tech event, a couple of clever, successful people, and they mentioned that they were going to be putting QR codes on nearly all branding at the event we were discussing. I, slightly rudely, chuckled and asked why on earth they would do that; the answer: "We've found a site where you can make them really, really cheap - like, almost free - so we might as well!"