Roku does the same. At this point I would be surprised if any box or TV isn't taking 30%.
One of the reasons the state of smart home TV really disappoints me. Logical conclusion is we'll all end up with Netflix HDMI sticks, Hulu sticks etc etc etc. DRM means we're never going to end up with a fully open TV player.
Like am I taking crazy pills. I got fed up with the madness of all the streaming sticks, and putting in my password with a crappy remote and ended up dropping $300 on an old desktop from a discount computer store. Spent an hour throwing Ubuntu on it, and now bam, works like a charm.
I put the youtube, PBS Kids, and Disney+ (which we later removed) icons on the side so the kids can use it easy.
I can stream Hulu if I had an account, I can watch my Disney+, I can watch youtube, I can watch Netflix if I wanted to. Plus I can play steam games on it, set a fun screensaver. Loads of things.
The best part is I no longer have to try and put in a 12 character password with mixed case, numbers and symbols over a freaking TV remote.
EDIT: Well this blew up more than expected. Many people are pointing out the issues with the quality. I'll be honest I don't care that much about quality, most of the streaming consumption in our house is Wild Kratts, and Bluey anyway.
Beyond that though is that I have to have a slightly worse quality, (meaning orders of magnitude better than the VHS I grew up on) to be able to own my computing device, to be able to have the freedom I want to use it. It's a price I'll happily pay. If they day comes that the streamers decide it's not worth it, then at that day I'll be turning it off and going to the Uncle Ted route of things.