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Sometimes, when faced with button choices "OK" and "Maybe Later", I open devtools and relabel the latter to "Fuck off" before clicking on it. I used to think it futile, but now I understand that this allows me to dismiss the modal without myself being pushed by a button.
Slightly off topic, but I love the way that blog design uses the right gutter for annotations. Keeps it in context beautifully.
Edward Tufte's sidenotes. https://edwardtufte.github.io/tufte-css/ "Sidenotes are like footnotes, except they don’t force the reader to jump their eye to the bottom of the page, but instead display off to the side in the margin."
Earlier quoted context omitted.
Can you link to some examples of "marketing copy of old"? I'm curious to know how it differs.
Oh I mean, everything from the Marlboro man to "Just Do It" to Apple's "Think Different" was basically a corporate hook carefully crafted to be an appeal to individualism - although Apple threaded a needle with respect to exactly whom they chose to glorify as exemplars. The marketing pablum of the past decade that appeals to tribal identity, or a lack of sense of self searching for identity, (socially conscious ident…
Slightly off topic, but I love the way that blog design uses the right gutter for annotations. Keeps it in context beautifully.
Sometimes, when faced with button choices "OK" and "Maybe Later", I open devtools and relabel the latter to "Fuck off" before clicking on it. I used to think it futile, but now I understand that this allows me to dismiss the modal without myself being pushed by a button.
I find it so offensive being given only two choices - "yes" or "maybe later". I salute your "fuck off" energy.
Spot on.
A good example is Credit Karma UK's email alerts for credit score rise or fall, offering a button "Find out why". A click doesn't find out why. It lands you on a page of credit record info which might allow you to find out why, with considerable work and upsell-dodging.
As here, much BPY is simply false advertising at the UI core.
A particularly intriguing (to me) version of this kind of user-centered copy is not uncommon on sites in French and uses first-person verbs: “I accept,” “I start”. As opposed to the infinitive “Comment,” “Sign in,” etc.
Specifically, Spanish translations interpret these as representing an impersonal description of the action, and thus the buttons are labelled using the infinitive: Abrir, Editar, Guardar and Borrar. Catalan versions, on the other hand, have interpreted the verbs as instructions aimed at the computer, and translate them in the imperative: Obre, Edita, Desa and Esborra.