Why do authors like to use headlines like "China's version of Twitter" or "China's version of Facebook"? What is wrong with just simply calling it "What is not allowed on Sina Weibo" or "What is not allowed on Chinese microblogs"?
Even China Daily used to call micro-blogging "Twitter" before they were rebuked by government censors. The simple fact is that Weibo is and always has been a clone of Twitter with Chinese characteristics. The government's move to enforce Real IDs will probably basically lock out all foreigners or anyone without Chinese ID numbers (including even citizen overseas Chinese), making Weibo even more obscure outside of Chi…
For example, Weibo has included inline images and videos from the get go - making your weibo stream a cross between twitter and pinterest. They have "badges", "real time chat" and other features found in other SNS applications but adapted to the microblog format. Their iPad app is beautiful - flipboard for the "microblog" format. And so on.
If you look at how people use the services, I think you'll find that Weibo users spend more time engaging with the platform than Twitter users. Its an all engrossing source of digital information, content and entertainment.
For anyone looking to put a "stream" into their app (which we are working on) its very interesting to explore the experiences and choices of both. They are not the same.
Having said that, Twitter has a far more open and accessible API and yes, it goes without saying, its not censored.