Earlier quoted context omitted.
I'm probably not underestimating the role marketing plays in music. I'm the former head of digital at a major music agency, and I handled campaigns for multiple album of the year Grammy winners and household name artists, almost certainly including music and artists you consider important in your life. It's not really about marketing. Everyone thinks that and they're wrong. You learn this instantly when you are actua…
> It's like home run batting, even the best in the world at picking and promoting music are lucky to have like a 10-20% success rate. Mass market success is basically a crap shoot and doesn't really reflect the quality of the musician. You said: > Playing music badly is utterly worthless from an economic standpoint. And that's not true at all, being a virtuoso is pretty much worthless from an economic standpoint. It'…
My point is just that some music is incredibly valuable economically, and most is not worth anything at all.
Which is clearly true.
As such, music is not an interchangeable commodity it's an extremely idiosyncratic and heterogenous market.
I've heard the argument about how nobody cares about "better" music and so on my whole life. It's like the thing people like to talk about. But it's kind of boring, there's no definition of better that everyone is going to agree on.
For example I think Pitbull fucking sucks, deeply and profoundly, and objectively. When he rhymes Kodak with Kodak in the song "Give Me Everything" I want to throw rocks or other durable objects at whatever speaker is subjecting me to that fucking song. Somehow, 12 years after its release, this is still happening to me on a regular basis, usually within the first 2-4 hours after entering the state of Florida.
But people seem to like it. So that's the only actually objective way to determine the value of music. All the other ways are just people talking.