I consider this phenomenon part of what I like to call the "Amazon syndrome", even though Amazon is far from being the only culprit. As China started flooding the rest of the world with cheap but decent products mass-produced in a random factory in Shenzhen, people turned away from brands they used to trust and towards no-name options from the likes of "Kxbnheb" or "Ypknwoj" in order to save a buck. Eventually the bi…
I’ve got a take: I think the current gap in the market for a lot of product areas is “more expensive but high quality.” I desperately want to spend more money on a product that will stand the test of time but it’s so hard to find them at times. Sure there will always be a majority of shoppers who want the cheapest thing as fast as they can get it and they won’t mind if they have to buy 3 of them every year, but I thi…
I actually wonder if this will drive at least higher end consumers more towards the pre-Internet shopping word or mouth or personal experience approach to finding good products. For a while there the Internet allowed you to more easily discover and sort through new products and brands with a reasonable level of confidence so your horizons could broaden beyond products your friends and family recommended. Now the zone is so flooded with crap that the Internet seems less useful than it was 10 years ago for that task, which may lead to a reversion to more pre-Internet approaches to products, even if you might still buy it online.
The real untapped market could be a curated version of Amazon, with reviews you could trust and a high proportion of the products being legitimate brands you could rely on.