It's interesting to think about it this way.
I'm sure serious competitors are just around the corner, at least Bard will catch up, No doubt Apple has something in the works, there's little to zero doubt about that.
So do they make a huge capital investment hoping that growth will continue at this trajectory, or do they back off the gas pedal ?
I bet there's also some contentious ideas going on internally too. If they go on a huge hiring spree, does that kind of invalidate the product which is supposed to replace everyone? How do the optics look there? Do they hire and fire once GPT-5 becomes a sentient AGI?
Google already has a huge engineering team, operates are unprecedented scale, and IMO has a much more diverse set of products to integrate with, they also solve a lot of novel solutions which they require specialized engineers that can't be replaced easily by "AI".
Be interesting to see how it plays out. Maybe a victim of their own success ?