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When and how slow motion makes products more luxurious

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Re: When and how slow motion makes products more luxurious

#21

Post by moremetadata »

recuter wrote: post #15
moremetadata wrote: post #9

Earlier quoted context omitted.

> a slow-motion ad increases feelings of immersion A good example being the 1992 Cadbury's Flake advert. So much codified in this advert, I dont know where to begin! Its certainly not Northern and Shell Ltd. https://www.youtube.com/watch?v=9AATTN5p30A&ab_channel=Histo... Edit. Looks like the subliminal UK electioneering is underway on Youtube, after watching the above advert, the link below is the next suggestion and…

> Edit. Looks like the subliminal UK electioneering is underway on Youtube, after watching the above advert, the link below is the next suggestion and its an Anti UK Labour political party advert. > So Google & Youtube are also engaged in rigging elections of foreign countries besides Facebook. I didn't get anything of the sort. If it is the second link you posted it just takes me to another old chocolate flakes ad..…

> I didn't get anything of the sort. If it is the second link you posted it just takes me to another old chocolate flakes ad..

The anti Labour Party imagery at the start of the 2nd link and shown before the next advert.

Perhaps Google/Youtube doesnt class you as a Labour voter so you didnt get the 2nd link?

Re: When and how slow motion makes products more luxurious

#22

Post by hgsgm »

moron4hire wrote: post #18
guntherhermann wrote: post #11

Earlier quoted context omitted.

> - adding mass to objects even when their main purpose depends on users moving them. I prefer a heavier mouse to a flyaway one. For me it is not "objectively worse", it is subjectively better! Flimsy, lightweight electronics are a scourge.

I have cracked open my computer mice and have glued pennies inside to add weight.

Beats does that to their headphones. (Not literal pennies).

Re: When and how slow motion makes products more luxurious

#23

Post by recuter »

moremetadata wrote: post #21
recuter wrote: post #15

Earlier quoted context omitted.

> Edit. Looks like the subliminal UK electioneering is underway on Youtube, after watching the above advert, the link below is the next suggestion and its an Anti UK Labour political party advert. > So Google & Youtube are also engaged in rigging elections of foreign countries besides Facebook. I didn't get anything of the sort. If it is the second link you posted it just takes me to another old chocolate flakes ad..…

> I didn't get anything of the sort. If it is the second link you posted it just takes me to another old chocolate flakes ad.. The anti Labour Party imagery at the start of the 2nd link and shown before the next advert. Perhaps Google/Youtube doesnt class you as a Labour voter so you didnt get the 2nd link?

I am in fact not a Labour voter nor a tory voter for I... am.. not from the UK or very political for that matter.

But just for you I took a second look and in the first few frames, blink and you miss it, it says "only the crumbliest, flakiest government... Labour - Tastes like nothing ever tasted before".

Evidently some sort of meme, it is literally part of the uploaded video file, which you can confirm by downloading it with something like ytb-dlp. Nothing to do with google or subliminal messaging about current elections, your issue, well, one of your issues for you appear to have a few, is with user TheRedRag dicking about 13 years ago.

I don't get the meme to be honest but it seems to be very effective judging by your conniption. When you eat cadbury chocolate try to not consume the aluminium wrapper. :)

Re: When and how slow motion makes products more luxurious

#24

Post by tnel77 »

thunderbong wrote: post #2

From the abstract - Across 12 experiments (total N = 27,227, five preregistered), we demonstrate that when a video ad depicts a product in slow motion (vs. regular speed), consumers perceive the featured product or brand as more luxurious. The effect emerges across various product categories (chocolate, shampoo, mineral water, wine) and in different countries (United States, United Kingdom, France). Tests of mediatio…

Now I want an experiment regarding how slow is too slow?

For example, can we get a 30 second, 600FPS video of milk lusciously pouring onto some Frosted Flakes to see how people react?

Re: When and how slow motion makes products more luxurious

#25

Post by deredede »

MrDresden wrote: post #10

Just this week I added shimmer loading effects to a mobile application, and after playing around with some of the configuration decided to have the shimmer go fairly slow (~2 seconds to cross whole screen width). I am not sure if it would be the same underlying cause, but it just felt better than any of the faster speeds I tried.

If that is an animation that plays often, you might want to consider a trade-off between how good it feels the first time you play it and the 100th time you play it.

This may not apply to your situation but I'd wager the time lost to slow animations that "just feel better" in mobile apps is huge.

Re: When and how slow motion makes products more luxurious

#26

Post by deredede »

HPsquared wrote: post #19
rasz wrote: post #6

>viewing a slow-motion ad increases feelings of immersion, which in turn lead consumers to expect greater hedonic value from the featured product and thus view it as more luxurious. Not limited to ads. Number of products deliberately slow down some functions/aspects objectively worsening functionality, but the effect increases perceived value. - Tape Decks used to open tape drawers veeery slowly, the slower the "bett…

Car glove boxes and cupholders etc. often have damping as well. You literally need to wait for it to open, but gives more of a "luxury feel". Also, soft close doors. EDIT: maybe it's something to do with the motion being more "under control".

I'd say "unsurprising" rather than "under control", but yeah, I think that's a big part of it. If it's slow, you have time to see and anticipate what's going on, even if you don't control it. It's the same with humans, really -- you feel better and safer around someone that has calm and slow movements than around someone that nervously jerks around all the time.

Re: When and how slow motion makes products more luxurious

#27

Post by MrDresden »

deredede wrote: post #25
MrDresden wrote: post #10

Just this week I added shimmer loading effects to a mobile application, and after playing around with some of the configuration decided to have the shimmer go fairly slow (~2 seconds to cross whole screen width). I am not sure if it would be the same underlying cause, but it just felt better than any of the faster speeds I tried.

If that is an animation that plays often, you might want to consider a trade-off between how good it feels the first time you play it and the 100th time you play it. This may not apply to your situation but I'd wager the time lost to slow animations that "just feel better" in mobile apps is huge.

I understand what you mean. However this is a pure loading animation, which halts as soon as data loading ends.

Re: When and how slow motion makes products more luxurious

#28

Post by moremetadata »

recuter wrote: post #23
moremetadata wrote: post #21

Earlier quoted context omitted.

> I didn't get anything of the sort. If it is the second link you posted it just takes me to another old chocolate flakes ad.. The anti Labour Party imagery at the start of the 2nd link and shown before the next advert. Perhaps Google/Youtube doesnt class you as a Labour voter so you didnt get the 2nd link?

I am in fact not a Labour voter nor a tory voter for I... am.. not from the UK or very political for that matter. But just for you I took a second look and in the first few frames, blink and you miss it, it says "only the crumbliest, flakiest government... Labour - Tastes like nothing ever tasted before". Evidently some sort of meme, it is literally part of the uploaded video file , which you can confirm by downloadi…

> blink and you miss it,

How slow do you blink, let me know when you are out and about like driving, I can head for safety then!

> Nothing to do with google or subliminal messaging about current elections,

We have an election coming up so this is a way for Youtube to start influencing the public. I saw this with Jeremy Corbyn before he won the Labour Party leadership, the Google Trends was projecting Jeremy Corbyn to be the next leader and with all the other social media like on Reddit, sure enough JC one. Using data projections, including AI to influence decisions is a subtle way to influence people's judgement.

Based on my own experience, I could safely say the US tech giants were manipulating political events in other country's as I doubt I was alone, and are using AI to provide the cover which enables them to avoid taking responsibility for their actions! ROFL

I've been exposed to election rigging since before George Bush Jr got in, and I'll even accuse the BBC of being involved in US election rigging as well, because I can usually choose the next US president from a year out just from watching BBC news!

Re: When and how slow motion makes products more luxurious

#30

Post by austinthetaco »

dylan604 wrote: post #8
MrJohz wrote: post #5

Earlier quoted context omitted.

The YouTuber Tom Scott did a video shot in the style of a music video that was really interesting, and one of the things that surprised me was how little of the video was shot using the "right" frame right - for example, they shot dancers at a slightly slower frame rate then speed the footage up to make them look more in sync, or slowed other shots down to make them feel more dreamy. But only fairly subtly, so that y…

Some one in a commentary track for some movie (I know really specific here, but the brain is fuzzy on the details) used a phrase that has always stuck with me when talking about their use of off speed frame rates. They used the term "imperceptible slow motion". It's not slo-mo for slo-mo sake, but just enough to give it that slight not normal feel. The director of the Shield would switch from normal 24fps to 30fps in…

Wouldn't it be the opposite to get slow mo? shoot in 30 but playback at 24?
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