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And that's why I pay cash and use Jenny's Number with the local area code for the store discount program. I know Target also tracks your cellphone through the store too, I haven't bothered putting in airplane mode when I shop, so hopefully they aren't correlating that with the purchases.
I googled "Jenny's Number" thinking it was a SaaS platform
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This is fine, but it's not really about tracking you , it's about tracking the habits of shoppers in aggregate, of which you are a participant. (Yes, having your real address to mail flyers is a bonus but not the end goal.) The only viable solution that comes to mind is to shop at places that don't perform this sort of tracking/loyalty card/etc. and continue to pay in cash. The only stores around me that fit this bil…
> his is fine, but it's not really about tracking you, it's about tracking the habits of shoppers in aggregate, of which you are a participant. (Yes, having your real address to mail flyers is a bonus but not the end goal.) Like hell it is. This is an article about Target back in 2012, that identified a pregnant underage girl purely from her purchasing record. 11 years ago. https://www.forbes.com/sites/kashmirhill/20…
Would be interesting to see the drop in positive face recognition rate (per human detected) from mask usage.
A genuine question: why does this matter for customers? Is there any foreseeable bad outcome for customers?
Mostly: better advertising means you're most likely to be duped into wasting money on things you don't want, or making suboptimal purchasing decisions, making your life worse over time.
But also: insurance companies and banks could use your grocery purchase habits to adjust your premiums or loan rates based on e.g. whether or not your purchases indicate a healthy lifestyle, a pregnancy, having kids, having some kind of medical condition, etc.
I’ve just always assumed that big stores were collecting and selling every iota of data they could. I recall reading about retailers using license plate scanning in their parking lots in the early aughts.
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FYI, Jenny’s number is 867-5309.
Entertainingly I -used- to do this at Walgreens, except now they started asking to verify the zip code associated with the account. :-)
And that's why I pay cash and use Jenny's Number with the local area code for the store discount program. I know Target also tracks your cellphone through the store too, I haven't bothered putting in airplane mode when I shop, so hopefully they aren't correlating that with the purchases.
Where can we buy this data? Let’s say someone shops for baby clothes locally, and my family runs a day care center in that same location. How can we actually market to them? Does the store use their credit card purchases and tie them to a way to actually contact this person, like an email?
And that's why I pay cash and use Jenny's Number with the local area code for the store discount program. I know Target also tracks your cellphone through the store too, I haven't bothered putting in airplane mode when I shop, so hopefully they aren't correlating that with the purchases.
Then suddenly one day, it just never happened again. Maybe they got wise to the practice, i don't know, but it stopped being valid