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Email marketing regulations around the world

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Re: Email marketing regulations around the world

#21
post #2

CAN-SPAM is unenforced afaict. You can still take action against bad actors by signing up with old abandoned email address(es) though. ISP's will have converted them into spam traps and will subtract a higher amount from their sender reputation.

CAN-SPAM is still somewhat enforced. The problem is the type of spam it targeted is now sent from foreign bad actors and there's not much they can do to enforce it.

Is it?

E.g., recruiter spam, in particular. And I don't mean of the "are you interested in this job?" variety. I mean in the "can we hawk some candidates to you, that you can hire and they pay us for?" variety.

I am not involving in candidate sourcing in my company, period. These emails are directed to me, individually. Some claim to be American companies, and seem to have a "legit" web presence, if shady marketing tactics, and some seem to have no web presence and seem super shady, e.g., "we index heavily on the intangibles/DNA of a candidate; their Intelligence (EQ/IQ)". No mailing address, no unsubscribe link, no prior consent, all of which TFA claims CAN-SPAM requires.

"Survey" requests (American, no unsub link, no mailing address in email, no prior consent), "zero trust cloud access" company (American, no mailing address in email, no prior consent), … etc.

Re: Email marketing regulations around the world

#22

I live in Canada and I find it ridiculous that email without consent is illegal, phone calls without consent is illegal, but sending physical mail is perfectly fine. It makes me sad the amount of trees that must be cut down, shipped to a factory, processed into paper (with some hash chemicals), shipped to the printer, printed then shipped to me. Only to be thrown into the recycling unopened to be shipped to the recyc…

phone calls without consent are illegal in Canada?

Re: Email marketing regulations around the world

#24

I live in Canada and I find it ridiculous that email without consent is illegal, phone calls without consent is illegal, but sending physical mail is perfectly fine. It makes me sad the amount of trees that must be cut down, shipped to a factory, processed into paper (with some hash chemicals), shipped to the printer, printed then shipped to me. Only to be thrown into the recycling unopened to be shipped to the recyc…

Ironically, spam e-mail, phone, and SMS is perfectly legal if it comes from a politician or political party. No consent necessary.

It's literally the only spam I get on my phone.

Re: Email marketing regulations around the world

#25

Earlier quoted context omitted.

CAN-SPAM is still somewhat enforced. The problem is the type of spam it targeted is now sent from foreign bad actors and there's not much they can do to enforce it.

Is it? E.g., recruiter spam, in particular. And I don't mean of the "are you interested in this job?" variety. I mean in the "can we hawk some candidates to you, that you can hire and they pay us for?" variety. I am not involving in candidate sourcing in my company, period. These emails are directed to me, individually. Some claim to be American companies, and seem to have a "legit" web presence, if shady marketing t…

CAN-SPAM doesn't actually require prior consent. But if you are getting bulk email without a mailing address or unsubscribe link and the company is based in the US you can definitely report it.

Re: Email marketing regulations around the world

#26

Earlier quoted context omitted.

This is just a clear indication that it should have some cost to send a message, otherwise people (mis)use it until the legislators need to stop it attention robbery.

Well there is some cost to send a message. These are being sent via Canada Post. The problem is that the cost isn't high enough.

I think you misunderstood: The reason why modern societies need legislation on emails and not on traditional post is because there is a cost associated with traditional cost.

You'd probably see the same rules if you could send 20.000.000 letters via Canada Post in 30 seconds for the cost of the servers compute.

Re: Email marketing regulations around the world

#27

Earlier quoted context omitted.

Well there is some cost to send a message. These are being sent via Canada Post. The problem is that the cost isn't high enough.

I think you misunderstood: The reason why modern societies need legislation on emails and not on traditional post is because there is a cost associated with traditional cost. You'd probably see the same rules if you could send 20.000.000 letters via Canada Post in 30 seconds for the cost of the servers compute.

But clearly cost isn't enough. People are getting spam that they don't want.

You could raise the cost, but that only reduces the problem and inflicts cost on legitimate mail sending. It is clear to me that society does need legislation on physical mail. So your correlation doesn't make sense.

Re: Email marketing regulations around the world

#28

I live in Canada and I find it ridiculous that email without consent is illegal, phone calls without consent is illegal, but sending physical mail is perfectly fine. It makes me sad the amount of trees that must be cut down, shipped to a factory, processed into paper (with some hash chemicals), shipped to the printer, printed then shipped to me. Only to be thrown into the recycling unopened to be shipped to the recyc…

This is just a clear indication that it should have some cost to send a message, otherwise people (mis)use it until the legislators need to stop it attention robbery.

This is a big reason why advertisers loved newspapers. Getting a newspaper subscription is paying to have ads delivered to your home.

Re: Email marketing regulations around the world

#30

Earlier quoted context omitted.

I think you misunderstood: The reason why modern societies need legislation on emails and not on traditional post is because there is a cost associated with traditional cost. You'd probably see the same rules if you could send 20.000.000 letters via Canada Post in 30 seconds for the cost of the servers compute.

But clearly cost isn't enough. People are getting spam that they don't want. You could raise the cost, but that only reduces the problem and inflicts cost on legitimate mail sending. It is clear to me that society does need legislation on physical mail. So your correlation doesn't make sense.

I'm guessing the cost isn't enough, because it works. Maybe tax commercial letter stamps by 50%, but keep private letters as is?
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