Gosh, if password sharing is going to be illegal, one may as well just subscribe to $piracySiteNo7823672 for the same price and a broader selection of shows. Imagine the audacity in telling people they can't share passwords.
"But it's in the EULA you agree to!"
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I don't care. I'll take what I want, when and how I want it. The only decision these companies get is whether I will pay them, or pay a competitor with a superior experience. Netflix was why I stopped pirating movies way back when, and Netflix is why I started pirating again. The same goes for Amazon Prime music; I stopped paying in good faith the moment they started cutting vast swathes of my library out from under me.
Cause, meet effect.