I think you've encountered a very hard problem. In the US, childcare is not something you just "point and click" on, but something you try to choose the best for and spend months/years on a waiting list. The crux of your problem: people without kids are unlikely to even fully comprehend what you're offering and people with kids are likely to feel like you're commoditizing child-care. So your marketing materials and p…
Great idea about the events! I think that at Christmas this could be huge because that time of the year is usually when all the after-hours events start.